Head of Performance Marketing

Medium; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading marketplace for beauty and wellness in London is seeking a Head of Performance Marketing to lead global acquisition strategies. You will oversee paid search and social efforts, manage an in-house team, and drive data-driven growth across key markets. The ideal candidate has 7–8 years of performance marketing experience and strong analytical skills. This role offers a competitive salary and inclusive work culture.

Qualifications

• 7–8 years’ experience in performance marketing with expertise in paid search and social.
• Experience in fast-paced, data-led environments (B2B and/or B2C).
• Ability to present insights to C-suite stakeholders.

Responsibilities

• Lead and scale global performance marketing strategy across Paid Search and Paid Social.
• Manage the in-house team to meet acquisition and ROI targets.
• Forecast and optimise budgets for maximum growth.

Skills

Performance marketing expertise

Paid search

Paid social

Analytical skills

Team leadership

Communication

Tools

Google Analytics

Google Tag Manager

Job description

About Fresha

Fresha is the leading marketplace platform for beauty & wellness trusted by millions of consumers and businesses worldwide. Fresha is used by 130,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.

The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC.

Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive business software and financial technology solutions.

Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.

The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google

Role overview

Fresha is the world’s leading marketplace for beauty and wellness, and we’re on an exciting growth journey. With performance marketing now fully in-house, we’re looking for an exceptional Head of Performance Marketing to lead our global acquisition strategy across B2B and B2C.

You’ll own our paid search and paid social strategy, managing a growing in-house team to drive scalable, data-driven growth. Working closely with Marketing, Data, Design, and Commercial teams, you’ll optimise spend, creative, and funnel performance to maximise ROI and lifetime value across key markets.

What you will be doing

• Lead and scale Fresha’s global performance marketing strategy across Paid Search (Google, YouTube, Bing) and Paid Social (Meta, TikTok, Snapchat, Pinterest).
• Manage and develop the in-house team to deliver against acquisition and ROI targets for both B2B and B2C campaigns.
• Forecast and optimise budgets across regions and channels to achieve maximum efficiency and growth.
• Partner with Data and Analytics teams to build dashboards, monitor CAC, LTV, and ROAS, and drive continual optimisation.
• Collaborate with Design and Influencer Marketing teams to deliver impactful creative and campaigns.
• Present performance results and insights to senior stakeholders, influencing strategy and investment decisions.
• Identify new growth opportunities across platforms, geographies, and audience segments.

What we are looking for

• 7–8 years’ experience in performance marketing with strong hands‑on expertise in paid search and paid social.
• Proven success running large-scale campaigns in fast‑paced, data‑led environments (B2B and/or B2C).
• Strong analytical and reporting skills with experience using Google Analytics and Google Tag Manager.
• Demonstrated ability to lead teams and collaborate cross‑functionally.
• Confident communicator able to present insights to C‑suite stakeholders.
• Creative, proactive, and motivated by impact.

Inclusive workforce

At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.

We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.

We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.