Head of Pathway Product and Student Recruitment. Job in London Education & Training Jobs

English Path; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading educational organization in London is seeking a Head of Pathway Recruitment to expand university pathway courses. You will lead student recruitment efforts, manage product training and develop recruitment strategies. Candidates should have at least 5 years of experience in higher education recruitment and possess strong leadership and communication skills. This role offers opportunities for travel and team development.

Benefits

Travel opportunities

Professional development workshops

Qualifications

• Minimum 5 years of experience in large-scale student recruitment.
• Proven track record of launching new academic programs.
• Ability to translate strategic objectives into operational plans.

Responsibilities

• Conduct market analysis and identify key recruitment markets.
• Develop a product launch plan defining timelines and budgets.
• Manage recruitment events and monitor lead-to-deposit metrics.

Skills

Leadership in student recruitment

Communication skills

Stakeholder engagement

Project management

Budget management

Education

Qualification in Marketing or related field

Job description

ROLE PURPOSE:

English Path (EP) is expanding our provision of university pathway courses across the EP network of colleges, launching new colleges and delivering programmes at university partner locations. The Head of Pathway Recruitment is accountable for the expansion and execution of the pathway programme student recruitment launch for EP's new pathway offering. Working closely with the pathway leadership team, you will manage product training, agent selection and training, staffing, and student-recruitment initiatives. Your goal is to ensure that the pathway offering is effectively promoted across the EP and GEDU student recruitment network

ROLES AND RESPONSIBILITIES:

Strategic Planning & Feasibility

• Conduct market analysis and demographic research to identify key recruitment source and destination markets.
• Develop a robust product launch plan, defining timelines, budgets, resource requirements, and key performance indicators (KPIs).
• Expand EP's agency, school and sponsor network to support growth.

Project & Budget Management

• Create and maintain a comprehensive plan with clear milestones, dependencies, and contingency measures to ensure recruitment targets are met.
• Establish a key team that convenes weekly to monitor progress, escalate issues, and facilitate rapid decision-making.
• Ensure compliance with all necessary regulatory approvals and accreditations (e.g, QAA, Ofqual, CMA, GDPR/DSAR protocols).

Staffing & Team Development

• Contribute to recruitment, training and induction of staff.
• Establish probation and performance-review timelines, conduct regular check-ins, and coordinate professional-development workshops to upskill recruitment staff.
• Cultivate a positive, applicant-centric campus culture by setting expectations for service delivery, academic excellence, and peer collaboration.

Marketing & Recruitment Collaboration

• Work with the wider Marketing and Recruitment teams to produce programme and college-specific promotional materials: brochures, website content, virtual campus tours, social-media campaigns, and localised advertising.
• Coordinate recruitment events-open days, webinars, international recruitment fairs-and monitor lead-to-deposit metrics, adjusting tactics to meet enrolment targets.
• Support the creation of targeted agent-engagement strategies.
• Provide weekly recruitment updates, detailing application volumes, offer acceptance rates, deposit collections, and demographic breakdowns.

ESSENTIAL SKILLS AND EXPERIENCE:

• Minimum 5 years of experience leading large-scale, multi-channel, multi-programme student recruitment initiatives within higher education, international education, or language pathway contexts
• Proven track record of launching new campuses, learning centres, or academic divisions with clear ownership of timelines, budgets, and deliverables
• Experience developing student recruitment plans, owning budgets, and reporting performance to senior leadership
• Ability to translate strategic objectives into detailed operational plans, ensuring alignment across Academic, Operations, Marketing, and Finance functions
• Familiarity with pathway programme frameworks (foundation, pre-sessional) and accreditation processes
• Understanding of student-centered learning environments and quality-assurance best practices for international cohorts
• Experience influencing internal and external stakeholders including, Board members, university partners, government agencies, and vendors
• Excellent written and verbal communication skills, with experience preparing board-level reports, project updates, and public presentations
• Experience working effectively with external stakeholders including, university staff, recruitment agencies, schools' representatives, and scholarship bodies
• Ability to communicate portfolio vision, strategy, and performance updates to various internal and external stakeholders
• Demonstrated ability to recruit, onboard, and mentor cross-functional teams, fostering a collaborative, high-performance culture
• Experience setting performance metrics, conducting reviews, and facilitating ongoing professional development
• Comfortable working in a dynamic, fast-paced environment where priorities may shift rapidly; proactive problem-solver
• Prior involvement in securing university progression agreements or articulation partnerships (desirable)
• Qualification in Marketing, International Education, Business Administration, or a related field (desirable)

KEY ROLE ASPECTS:

• Culture that reflects EP's core values of student-centered excellence, innovation, and inclusivity
• Flexibility and adaptability as responsibilities may evolve with campus growth
• Formal performance reviews at 6 and 12 months to assess progress against key milestones
• Direct involvement in campus and programme launch budgets, with ongoing ownership of operational budgets
• Travel opportunities within the UK and internationally, as required
• Opportunity to lead and grow a new team with direct reports as the campus develops

OTHER INFORMATION:

The Head of Pathway Product and Student Recruitment will also be expected to demonstrate their commitment:

• To EP's values and regulations, including equal opportunities policy.
• EP's Social, Economic and Environmental responsibilities and minimise environmental impact in the performance of the role and actively contribute to the delivery of EP's Environmental Policy.
• To their Health and Safety responsibilities to ensure their contribution to a safe and secure working environment for staff, students, and other visitors to the campus.

EP is an equal opportunity employer. We value diversity and welcome applications from candidates of all backgrounds.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned.