Head of Paid Search

Carmoola; London; Hybrid; GBP 90,000 - 110,000; Full time

Job summary

Carmoola is revolutionising car finance and seeks a skilled Head of Paid Search to elevate their performance marketing efforts. The role offers significant autonomy in building strategies, leveraging data analytics, and enhancing ad performance across multiple channels. A competitive salary and hybrid working model are part of the offering, aimed at driving growth in a fast-paced environment.

Benefits

Competitive salary range of £90-£110k

Options/equity package

Hybrid working model

High-impact role with growth opportunities

Culture of trust and collaboration

Qualifications

• 5+ years’ experience managing Google Ad campaigns.
• Proven track record in optimising video and static ad creatives.
• Fluency with key marketing tools.

Responsibilities

• Build and optimise customer acquisition strategies across paid channels.
• Own and scale Google Ads strategy, execution, and performance.
• Leverage AI tools for campaign efficiency.

Skills

Data Analysis

Performance Marketing

Creativity

Problem Solving

Education

Bachelor's, Master’s, or PhD in STEM

Tools

Google Ads

GA4

Google Tag Manager

Meta Ads Manager

Video Editing Tools

Job description

Join the Revolution in Car Finance

At Carmoola, we’re changing the way people get on the road – making it faster, fairer, and entirely built around the customer. We’ve started with car finance, reimagining it from the ground up with a seamless, digital experience that puts drivers in control.

Since launch, we’ve raised over £240m from top-tier investors (including QED), helped over 11,000 customers get behind the wheel – and we’re scaling fast.

To take things to the next level, we’re looking for a sharp, structured, and commercially-minded Head of Paid Search to expand capacity in and scale one of our most strategically important growth engines.Our ideal candidate has experience of delivering amazing results in a direct to consumer business.

Your Mission

You’ll take the reins on building and optimising our customer acquisition machine – from setting strategy across paid channels, to running structured experiments and scaling what works. You’ll have a huge amount of autonomy and responsibility from day one, and the opportunity to define what excellent performance marketing at Carmoola really means.

This is a high-impact role for someone who loves digging into data, understands what makes an ad resonate and convert — not just what performs, but why, and thrives in fast-paced, high-ownership environments.

What You’ll Be Doing

Data and Analytics

• Build and execute structured testing and measurement frameworks for performance marketing.
• Set up data pipelines to collect, clean, and organise acquisition data consistently.
• Build and maintain automated dashboards for real-time performance monitoring.
• Analyse funnel and campaign data to identify patterns, optimise spend, and improve outcomes.
  

Google Paid Search

• Own and scale all Google Ads activity, with full responsibility for strategy, execution, and performance.
• Monitor and optimise campaigns through a systematic, segment-level framework, that supports rapid scale, whilst delivering profitable growth.
• Analyse full-funnel performance — from impression to conversion — and implement a test-and-learn approach to unlock new opportunities.
  

AI and Automation

• Leverage AI tools to streamline creative production, automate reporting workflows, and enhance decision-making.
• Experiment with generative AI (video, image) and predictive models to improve efficiency and campaign effectiveness.
• Build and test automation scripts to optimise workflows across performance marketing activities.
• Work directly with content creators to systematically improve ad production and the number of winning ads, whilst adhering to brand guidelines .
  

Full-Funnel and Cross-Functional Impact

• Build and own a detailed performance marketing roadmap with clear goals, timelines, and accountability.
• Align Paid Search targeting, bidding, and creative strategies with broader initiatives in brand, credit, CRM, and pricing.
• Build and maintain dashboards and reporting for real-time insights and agile optimisation.

Support broader growth initiatives, including optimising App Store presence and collaborating with affiliate agencies.

What You’ll Bring

• Experience of delivering amazing results in a direct to consumer business
• Bachelor's, Master’s, or PhD in a STEM or numerical subject.
• 5+ years’ experience managing and scaling Google Ad campaigns with measurable impact in a performance-driven environment.
• Proven track record of delivering and optimising video and static ad creatives independently.
• Fluency with key tools — Google Ads, GA4, Google Tag Manager, Meta Ads Manager, video editing tools, and creative testing frameworks.
• Solid foundation in data and analytics, with experience using AI tools to drive efficiency and impact.
• Structured thinker — you impose clarity on complex, ambiguous problems and navigate uncertainty with a clear, methodical approach.
• Fast learner and self-starter — you pick up new tools, strategies, and concepts quickly and independently.
• Thrives in fast-paced, complex environments — you’re comfortable with ambiguity and figure things out as you go.
• Organised and deadline-driven — you manage multiple priorities and consistently deliver high-quality results.
• Positive, high-energy problem-solver — you stay solutions-focused and maintain momentum even under pressure.
• Open and collaborative — you work cross-functionally and naturally bring others along with you.
• Genuine excitement for Carmoola’s mission and the chance to shape the future of how people get on the road.

Why Join Carmoola?

• Competitive salary range of £90-£110k
• Options/equity package
• Hybrid working: 3 days a week in our London office, in the heart of beautiful Primrose Hill
• A high-impact role with room to grow. You'll own a core area of our performance marketing – with the opportunity to shape and expand the role over time by delivering real results and unlocking new growth opportunities.
• A culture of trust, kindness and ownership. We move fast, support each other, and enjoy the ride.

If this sounds like your kind of challenge, let’s talk.