Head of Multichannel Marketing

Zachary Daniels; Liverpool City Region; On-site; GBP 70,000 - 90,000; Full time

Job summary

A growing retail business in the Liverpool City Region is seeking a Head of Multichannel Marketing. This role focuses on leading the marketing strategy across all channels, enhancing customer engagement, and driving sales. The ideal candidate will have senior marketing experience, especially in retail, and a proven ability to innovate in a fast-evolving environment. This is an excellent opportunity to influence strategy and make an impact within a transformation period.

Benefits

Benefits package

Qualifications

• Proven experience in a senior marketing role within retail.
• Strong knowledge of digital marketing channels.
• A commercial mindset focused on ROI.

Responsibilities

• Lead the multichannel marketing strategy.
• Own performance of the transactional website.
• Oversee digital marketing campaigns.

Skills

Senior marketing experience

Ecommerce knowledge

Digital acquisition

CRM/loyalty management

Social media expertise

Content strategy

Leadership skills

Job description

Head of Multichannel Marketing | North West | Salary up to £90k + Benefits | Retail

About the Role:
We are looking for an experienced and commercially minded Head of Multichannel Marketing to join a growing retail business at a pivotal moment of transformation. This is a high-impact role that blends strategic leadership with hands-on delivery across all key marketing touch points.

As Head of Multichannel Marketing, you will own and drive the end-to-end customer journey across digital and offline channels. You'll be responsible for ensuring consistency, innovation, and effectiveness in how the brand engages with customers, ultimately driving traffic, conversion, and loyalty.

This is a fantastic opportunity for someone who thrives in a change-oriented environment, is excited by the opportunity to shape a marketing function, and wants to make a visible difference in a growing business.

Key Responsibilities:

• Lead the multichannel marketing strategy across digital, in-store, and direct-to-consumer activity

• Own the performance and evolution of the transactional website, working closely with ecommerce and product teams to drive sales and user experience improvements

• Oversee digital marketing campaigns including paid media, SEO, and affiliates

• Manage CRM and loyalty programmes, driving customer retention and lifetime value

• Lead content and engagement across all social media platforms

• Collaborate with internal stakeholders and external agencies to ensure cohesive brand messaging and delivery

• Monitor performance data, report on KPIs, and adapt strategies to optimise results

• Inspire and lead a small, growing team-encouraging pace, collaboration, and innovation

What We're Looking For:

• Proven experience in a senior marketing role within retail, ideally with ecommerce experience

• Strong knowledge across key channels: website management, digital acquisition, CRM/loyalty, social media, and content

• A commercial mindset with a focus on ROI and customer value

• Able to operate at both strategic and tactical levels

• Experience leading change and building teams in a fast-evolving environment

• Strong leadership, communication, and collaboration skills

As Head of Multichannel Marketing, you'll be stepping into a business ready to invest in growth. This is your chance to build something, influence direction, and work with a brand that's aiming higher.

If you're a passionate marketer who wants to make a tangible impact in a retail business that values ideas and action, we'd love to hear from you.

BBBH34117