Head of Multichannel Marketing

IIRUC SERVICE SA; Liverpool; On-site; GBP 125,000 - 150,000; Full time

Job summary

A growing retail business is seeking a Head of Multichannel Marketing in Liverpool. This high-impact role requires an experienced marketer to lead strategies across digital and offline channels, driving customer engagement and loyalty. The ideal candidate will possess strong leadership skills and a commercial mindset, with proven experience in retail marketing and ecommerce. This position offers a salary up to £90k plus benefits.

Qualifications

• Proven experience in a senior marketing role within retail, ideally with ecommerce experience.
• Strong knowledge across key channels: website management, digital acquisition, CRM/loyalty, social media, and content.
• A commercial mindset with a focus on ROI and customer value.

Responsibilities

• Lead the multichannel marketing strategy across digital, in-store, and direct-to-consumer activity.
• Own the performance and evolution of the transactional website.
• Oversee digital marketing campaigns including paid media, SEO, and affiliates.

Skills

Strategic leadership

Digital marketing expertise

CRM management

Team leadership

Content creation

Job description

Head of Multichannel Marketing | North West | Salary up to £90k + Benefits | Retail

About The Role

We are looking for an experienced and commercially minded Head of Multichannel Marketing to join a growing retail business at a pivotal moment of transformation. This is a high-impact role that blends strategic leadership with hands-on delivery across all key marketing touch points.

As Head of Multichannel Marketing, you will own and drive the end-to-end customer journey across digital and offline channels. You'll be responsible for ensuring consistency, innovation, and effectiveness in how the brand engages with customers, ultimately driving traffic, conversion, and loyalty.

This is a fantastic opportunity for someone who thrives in a change-oriented environment, is excited by the opportunity to shape a marketing function, and wants to make a visible difference in a growing business.

Key Responsibilities

• Lead the multichannel marketing strategy across digital, in-store, and direct-to-consumer activity
• Own the performance and evolution of the transactional website, working closely with ecommerce and product teams to drive sales and user experience improvements
• Oversee digital marketing campaigns including paid media, SEO, and affiliates
• Manage CRM and loyalty programmes, driving customer retention and lifetime value
• Lead content and engagement across all social media platforms
• Collaborate with internal stakeholders and external agencies to ensure cohesive brand messaging and delivery
• Monitor performance data, report on KPIs, and adapt strategies to optimise results
• Inspire and lead a small, growing team-encouraging pace, collaboration, and innovation
  
  

What We're Looking For

• Proven experience in a senior marketing role within retail, ideally with ecommerce experience
• Strong knowledge across key channels: website management, digital acquisition, CRM/loyalty, social media, and content
• A commercial mindset with a focus on ROI and customer value
• Able to operate at both strategic and tactical levels
• Experience leading change and building teams in a fast-evolving environment
• Strong leadership, communication, and collaboration skills
  
  

As Head of Multichannel Marketing, you'll be stepping into a business ready to invest in growth. This is your chance to build something, influence direction, and work with a brand that's aiming higher.

If you're a passionate marketer who wants to make a tangible impact in a retail business that values ideas and action, we'd love to hear from you.

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