Head of Multichannel Marketing

Zachary Daniels; Leeds; On-site; GBP 75,000 - 90,000; Full time

Job summary

A growing retail business is seeking a Head of Multichannel Marketing to oversee all marketing channels. This key role involves blending strategic leadership with hands-on execution, ensuring effective brand engagement across digital and offline platforms. Ideal candidates will have a strong background in senior marketing roles, especially within retail, and possess leadership and communication skills to drive change and innovation in a fast-evolving business environment.

Qualifications

• Proven experience in a senior marketing role within retail.
• Strong knowledge across key channels.
• Ability to operate at strategic and tactical levels.
• Experience in leading change and building teams.

Responsibilities

• Lead the multichannel marketing strategy across channels.
• Drive performance of the transactional website.
• Oversee digital marketing campaigns.
• Manage CRM and loyalty programmes.
• Lead content and engagement on social media.
• Inspire and lead a growing team.

Skills

Senior marketing experience

Ecommerce knowledge

Digital acquisition

CRM/loyalty management

Social media management

Content creation

Leadership skills

Communication skills

Job description

Head of Multichannel Marketing | North West | Salary up to £90k + Benefits | Retail

About the Role:
We are looking for an experienced and commercially minded Head of Multichannel Marketing to join a growing retail business at a pivotal moment of transformation. This is a high-impact role that blends strategic leadership with hands-on delivery across all key marketing touch points.

As Head of Multichannel Marketing, you will own and drive the end-to-end customer journey across digital and offline channels. You'll be responsible for ensuring consistency, innovation, and effectiveness in how the brand engages with customers, ultimately driving traffic, conversion, and loyalty.

This is a fantastic opportunity for someone who thrives in a change-oriented environment, is excited by the opportunity to shape a marketing function, and wants to make a visible difference in a growing business.

Key Responsibilities:

• Lead the multichannel marketing strategy across digital, in-store, and direct-to-consumer activity

• Own the performance and evolution of the transactional website, working closely with ecommerce and product teams to drive sales and user experience improvements

• Oversee digital marketing campaigns including paid media, SEO, and affiliates

• Manage CRM and loyalty programmes, driving customer retention and lifetime value

• Lead content and engagement across all social media platforms

• Collaborate with internal stakeholders and external agencies to ensure cohesive brand messaging and delivery

• Monitor performance data, report on KPIs, and adapt strategies to optimise results

• Inspire and lead a small, growing team-encouraging pace, collaboration, and innovation

What We're Looking For:

• Proven experience in a senior marketing role within retail, ideally with ecommerce experience

• Strong knowledge across key channels: website management, digital acquisition, CRM/loyalty, social media, and content

• A commercial mindset with a focus on ROI and customer value

• Able to operate at both strategic and tactical levels

• Experience leading change and building teams in a fast-evolving environment

• Strong leadership, communication, and collaboration skills

As Head of Multichannel Marketing, you'll be stepping into a business ready to invest in growth. This is your chance to build something, influence direction, and work with a brand that's aiming higher.

If you're a passionate marketer who wants to make a tangible impact in a retail business that values ideas and action, we'd love to hear from you.

BBBH34117