Head of Marketing (Web)

DevFinders; Twickenham; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading digital agency in Richmond upon Thames is seeking a Head of Marketing to manage a portfolio of clients. The role requires extensive experience in digital marketing and a hands-on approach to campaign management. You'll drive strategies across SEO, paid media, and content marketing, while also leading client relationships and optimizing for performance metrics. This position offers a hybrid work setup and a competitive salary reflective of your expertise.

Benefits

Hybrid working setup

Ongoing professional development support

Qualifications

• 5-7 years' experience in a management position, preferably in digital marketing.
• Strong knowledge of key tools and platforms including SEO, Google Ads, and social media.
• Excellent communication and analytical skills required.

Responsibilities

• Lead marketing strategy and client relationships, optimizing campaign performance.
• Manage digital campaigns across platforms like Google Ads, Meta, and LinkedIn.
• Conduct SEO audits and lead website optimization projects.

Skills

SEO best practices

Google Ads

social media advertising

marketing analytics

data interpretation

performance reporting

communication

presentation

time management

Tools

WordPress

Webflow

Canva

Adobe Creative Suite

Job description

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About Us
ICL Digital is a dynamic, full-service digital agency situated in Richmond upon Thames. We deliver cutting-edge solutions across Web Design & Development, E-commerce, Mobile Applications, CRM integrations, and comprehensive Managed IT Services - including 24/7 hosting and support. Our focus is on enabling clients to grow through smart technology and creative execution that delivers real results.

The Opportunity
We're looking for an experienced and versatile Head of Marketing to take the lead on a portfolio of established, long-term clients. This is a highly collaborative, client-facing role responsible for crafting and delivering impactful digital marketing strategies that drive performance.

You'll bring a deep understanding of SEO, paid media (PPC), social media, content marketing, and performance analytics. The ideal candidate is both strategic and hands-on - confident managing client relationships, leading internal teams, and optimising campaigns for growth.

Your Key Responsibilities

• Client Strategy & Leadership: Act as the primary marketing contact for clients, building strong relationships and translating business goals into actionable strategies.
• Campaign Management: Plan and execute paid media campaigns across platforms like Google Ads, Meta, LinkedIn, TikTok, and YouTube, optimizing for performance metrics.
• SEO & Website Optimization: Conduct SEO audits and collaborate with developers to enhance site speed, UX, and search visibility.
• Content & Social Media: Oversee editorial calendars and manage the creation and distribution of engaging content across web and social platforms.
• Email & CRM Marketing: Develop targeted email campaigns and automation workflows using tools like Mailchimp, HubSpot, or ActiveCampaign.
• Analytics & Reporting: Deliver performance insights through regular reporting using GA4, Meta Pixel, and Tag Manager, including A/B testing and strategic recommendations.
• Cross-Functional Collaboration: Work closely with design, development, and content teams to ensure cohesive and effective campaign execution.

What You'll Get

• The opportunity to work across a diverse portfolio of clients and industries.
• A creative, collaborative team environment focused on growth and innovation.
• Hybrid working setup: two days in our Richmond office, with flexibility to work remotely the rest of the week.
  • Must be located within an hour of Richmond upon Thames.
• A competitive salary that reflects your experience and contribution.
• Ongoing support for professional development and upskilling.

Required Skills & Experience

• Minimum of 5-7 years' experience in a management position, leading teams within a digital marketing or agency environment.
• Strong knowledge of SEO best practices, Google Ads, and social media advertising platforms.
• Proficient in marketing analytics, data interpretation, and performance reporting.
• Experience using WordPress, Webflow, or similar CMS platforms.
• Competency with graphic design tools such as Canva and Adobe Creative Suite.
• Solid understanding of email marketing tools and CRM platforms.
• Excellent communication, presentation, and time management skills.
• Bonus: Familiarity with HTML, CSS, JavaScript or the ability to liaise with developers on web projects.