Head of Marketing (Web)

DevFinders; Ascot; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

A leading digital agency seeks a Head of Marketing to drive impactful digital marketing strategies for a varied client portfolio. This role combines client relationship management with hands-on campaign execution, providing the opportunity to work collaboratively in a hybrid setting. Qualified candidates will have extensive experience in digital marketing and a strong grasp of analytics and SEO practices.

Benefits

Hybrid working setup: two days in the office

Support for professional development

Collaborative team environment

Qualifications

• 5–7 years’ experience in a management position in digital marketing or agency.
• Strong knowledge of SEO, Google Ads, and social media advertising platforms.
• Proficiency in marketing analytics and performance reporting.

Responsibilities

• Lead digital marketing strategies for a portfolio of clients.
• Manage and optimize paid media campaigns across multiple platforms.
• Oversee the creation and distribution of content across web and social media.

Skills

SEO

Paid Media

Social Media

Content Marketing

Performance Analytics

Client Relationship Management

Campaign Optimization

Communication

Presentation

Time Management

Tools

Google Ads

Mailchimp

HubSpot

ActiveCampaign

WordPress

Webflow

Canva

Adobe Creative Suite

Job description

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About Us
ICL Digital is a dynamic, full-service digital agency situated in Richmond upon Thames. We deliver cutting-edge solutions across Web Design & Development, E-commerce, Mobile Applications, CRM integrations, and comprehensive Managed IT Services — including 24/7 hosting and support. Our focus is on enabling clients to grow through smart technology and creative execution that delivers real results.

The Opportunity
We’re looking for an experienced and versatile Head of Marketing to take the lead on a portfolio of established, long-term clients. This is a highly collaborative, client-facing role responsible for crafting and delivering impactful digital marketing strategies that drive performance.

You’ll bring a deep understanding of SEO, paid media (PPC), social media, content marketing, and performance analytics. The ideal candidate is both strategic and hands-on — confident managing client relationships, leading internal teams, and optimising campaigns for growth.

Your Key Responsibilities

Client Strategy & Leadership: Act as the primary marketing contact for clients, building strong relationships and translating business goals into actionable strategies.

Campaign Management: Plan and execute paid media campaigns across platforms like Google Ads, Meta, LinkedIn, TikTok, and YouTube, optimizing for performance metrics.

SEO & Website Optimization: Conduct SEO audits and collaborate with developers to enhance site speed, UX, and search visibility.

Content & Social Media: Oversee editorial calendars and manage the creation and distribution of engaging content across web and social platforms.

Email & CRM Marketing: Develop targeted email campaigns and automation workflows using tools like Mailchimp, HubSpot, or ActiveCampaign.

Analytics & Reporting: Deliver performance insights through regular reporting using GA4, Meta Pixel, and Tag Manager, including A/B testing and strategic recommendations.

Cross-Functional Collaboration: Work closely with design, development, and content teams to ensure cohesive and effective campaign execution.

What You’ll Get

The opportunity to work across a diverse portfolio of clients and industries.

A creative, collaborative team environment focused on growth and innovation.

Hybrid working setup: two days in our Richmond office, with flexibility to work remotely the rest of the week.

Must be located within an hour of Richmond upon Thames.

A competitive salary that reflects your experience and contribution.

Ongoing support for professional development and upskilling.

Required Skills & Experience

Minimum of 5–7 years’ experience in a management position, leading teams within a digital marketing or agency environment.

Strong knowledge of SEO best practices, Google Ads, and social media advertising platforms.

Proficient in marketing analytics, data interpretation, and performance reporting.

Experience using WordPress, Webflow, or similar CMS platforms.

Competency with graphic design tools such as Canva and Adobe Creative Suite.

Solid understanding of email marketing tools and CRM platforms.

Excellent communication, presentation, and time management skills.