Head of Marketing, Unscripted (FTC)

ENGINEERINGUK; London; On-site; GBP 60,000 - 100,000; Full time

Job description

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View more categories | View less categories | Sector: Marketing, Advertising and PR | Role: Senior Manager | Contract Type: Fixed term | Hours: Full Time

Description

Our Team

The Marketing team is responsible for advancing UKTV's growth through audience recruitment and retention for our brands and content. The wider Marketing and Communications team includes Communications, Creative, Media Planning, and Social Media. Our award-winning marketing team devises effective, efficient, and innovative strategies and plans for our brands and content genres. UKTV's Marketing team has contributed to the network's strong market share, revenue growth, and the enjoyment of millions of fans across the nation.

Purpose of the role

The Head of Marketing, Unscripted, is primarily responsible for UKTV's unscripted content, leading our marketing efforts in the dynamic broadcast industry. Launching titles such as Pete Wicks For Dogs Sake, Silence is Golden, Emma Willis Delivering Babies, Bangers and Cash, and Stacey Dooley Sleeps Over, the unscripted slate is a key part of UKTV's growth strategy. As a senior member of the Marketing department, this role drives strategy and marketing approach for unscripted content, with direct responsibility for brand and marketing performance. You will develop and implement strategic initiatives to elevate our brand, increase audience engagement, and support revenue growth. This role leads a team experienced in executing comprehensive marketing strategies and collaborates with key stakeholders to influence strategy, drive performance, and enhance creativity and effectiveness.

What we would like you to bring to the role — key experience, knowledge, skills & personal qualities

Experience

• Extensive experience in a senior marketing role with a proven track record in brand building, brand strategy, advertising campaigns, and measurement.
• Success in developing and implementing effective marketing strategies, preferably in a B2C environment.
• Experience in content marketing across linear and VoD platforms.
• Knowledge of paid media and owned media, with expertise in traditional and digital mediums, working with media agencies.
• A history of building strong stakeholder relationships and influencing others effectively.
• Experience in leading and managing a team.

Knowledge

• Strong understanding of digital marketing trends and technologies.
• Understanding of commercial targets and brand KPIs, with the ability to deliver marketing plans that drive business growth.

Skills & personal qualities

• Champion for diversity, both internally and in consumer-facing work.
• Excellent collaborator and influencer, capable of developing strong relationships with internal and external stakeholders.
• Strong communication skills to set clear direction and motivate teams, conveying strategic narratives effectively.
• Passion for creativity and innovation, encouraging the team to think bigger and bolder.
• Ability to manage both the art and science of marketing with creative flair and performance-driven insight.
• Comfortable working at pace, self-starting, and making decisions confidently.
• Ability to balance big-picture thinking with execution, driving accountability and excellence.

What you will get to work on — key outputs and responsibilities of the role

• Lead and inspire a high-performing team, fostering an inclusive environment.
• Own all marketing activities for UKTV's scripted and unscripted programming.
• Develop and implement marketing strategies in collaboration with the Marketing Director.
• Execute comprehensive marketing plans aligned with business objectives, leveraging insights and data.
• Manage brand marketing and launch campaigns across television and VoD to increase reach and engagement.
• Oversee budgets to ensure cost-effectiveness and positive ROI, reporting on success metrics.
• Advocate for the importance of marketing within the business.
• Collaborate on long-term brand strategies to support sustainable growth and commercial goals.
• Ensure campaigns are insight-led, targeting diverse audiences.
• Use data and research to evaluate performance, identify issues, and recommend actions.
• Work with agency partners and internal teams to translate insights into effective strategies.
• Support activity prioritization across the network.
• Manage marketing budgets in partnership with Finance, ensuring financial controls.
• Contribute to the leadership team, promoting UKTV's values and a culture of diversity and inclusion.
• Maintain relationships with production companies, producers, and talent as needed.

About UKTV

UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with popular programmes. Its brands include U&Dave, U&DRAMA, U&W, U&YESTERDAY, Gold, Alibi, and Eden, available across various platforms in the UK and Ireland. UKTV is committed to supporting British creativity and working with new and established talent. It is part of BBC Studios, a leading production and distribution company, and a subsidiary of the BBC.

Company

Company info

Telephone: [phone]
Location: 10 Hammersmith Grove, London, W6 7AP, UK

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