Head of Marketing, Unscripted (FTC)

UKTV; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Head of Marketing for its unscripted content. This pivotal role involves leading a dynamic team to craft innovative marketing strategies that enhance audience engagement and drive revenue growth. You will collaborate with key stakeholders to implement campaigns that resonate across traditional and digital platforms. Your expertise in brand strategy and advertising will be crucial in launching compelling content that captivates viewers. If you are passionate about creativity and have a proven track record in marketing leadership, this is an exciting opportunity to make a significant impact in a fast-paced environment.

Qualifications

• Extensive experience in senior marketing roles with a focus on brand strategy.
• Proven success in developing B2C marketing strategies across various platforms.

Responsibilities

• Lead a high-performing marketing team and develop comprehensive strategies.
• Manage budgets and ensure effective marketing campaigns for unscripted programming.

Skills

Brand Strategy

Advertising Campaign Development

Content Marketing

Digital Marketing Trends

Stakeholder Management

Team Leadership

Communication Skills

Creativity

Job description

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Head of Marketing, Unscripted (FTC)

Department: Marketing

Employment Type: Fixed Term Contract

Location: London

Reporting To: Nick Gilmer

Description

Our Team

The Marketing team is responsible for advancing UKTV's growth through the recruitment and retention of audiences, for our brands and our content. The wider Marketing and Communications team includes Communications, Creative, Media Planning and Social Media. The award-winning marketing team devises effective, efficient, and innovative marketing strategies & plans for our brands and our content genres. UKTV's Marketing team has contributed to the network's strong market share and revenue growth and to the enjoyment of millions of fans across the nation.

Purpose of the role

The Head of Marketing, Unscripted is primarily responsible for UKTV's unscripted content and will lead our marketing efforts in the fast-paced and ever-evolving broadcast industry. Launching titles such as Pete Wicks For Dogs Sake, Silence is Golden, Emma Willis Delivering Babies, Bangers and Cash and Stacey Dooley Sleeps Over, the unscripted slate is a critical part of UKTV's growth strategy. As an intrinsic, senior member of the Marketing department this role is expected to drive the strategy and the marketing approach for unscripted content and will take on direct responsibility for the brand and marketing performance. You will play a pivotal role in developing and implementing the strategic initiatives to elevate our brand, drive audience engagement and support revenue growth. This role leads a team with a track record in developing and executing comprehensive marketing strategies. The role will build productive working relationships across a wide group of key stakeholders / partners, working collaboratively to influence strategy, drive performance and enhance the creativity & effectiveness of our network and programming.

What we would like you to bring to the role....key experience, knowledge, skills & personal qualities

Experience

• Extensive experience in a similar senior marketing role with extensive track record of building brands, and a skill set of brand strategy, advertising campaign development and measurement and evaluation.
• Demonstrated success in developing and implementing effective marketing strategies, ideally in a B2C environment.
• Experience in content marketing across linear and VoD platforms.
• Experience of both paid-for media and owned media, with expertise in both traditional & digital mediums working with media agencies.
• A consistent track record of inspiring trust & respect both internally and externally; building strong stakeholder relationships and influencing others effectively.
• Experience of leading and managing a team.

Knowledge

• Strong understanding of digital marketing trends and technologies
• Understands commercial targets and connects to brand KPIs, delivering marketing plans that drive business growth.

Skills & personal qualities

• You are a champion for diversity; both internally and also in any consumer facing work.
• An excellent collaborator and influencer; able to develop strong working relationships and work positively with stakeholders both internally and externally across several departments and services.
• Strong communication skills that set a clear direction and mobilises the team to deliver. You will be capable of communicating with diplomacy & clarity, successfully conveying a strategic narrative, and taking others on the journey with you; including mobilising teams to execute the strategy.
• Passion for creativity and innovation pushing the team to think bigger and bolder with their thinking.
• Proven ability to manage the art and science of marketing with creative flair and a strong understanding of what is driving performance.
• You are comfortable with working at pace, being a self-starter and driving decisions through the business.
• You can flex between big picture & execution, driving accountability and excellence with the team.

What you will get to work on....key outputs and responsibilities of the role

What you will get to work on....key outputs and responsibilities of the role

• Lead a high performing team, providing them with clear goals and direction. Work to inspire, empower, motivate, and develop them, fostering an inclusive environment where they can perform at their best.
• Own all through the line marketing for UKTV's scripted or unscripted programming.
• Develop and implement the marketing strategy & plans in conjunction with the Marketing Director
• Develop and execute a comprehensive marketing strategy aligned with the overall business objectives, working with internal insight and data teams stakeholders to maintain a competitive edge in the broadcast landscape.
• Own the day-to-day management of our brands whilst launching UKTV's programming with scale to audiences across television and VoD by devising and implementing innovate campaigns to increase audience reach and engagement.
• Own the budgets to ensure cost-effectiveness and a positive return on investment, providing reporting to senior leadership against key success metrics when required.
• Be a champion for the importance of marketing in the business.
• Collaborate with the Marketing Director and stakeholders to lead the design of the long-term brand building strategies and development plans necessary to deliver sustainable growth and realise our commercial goals. Set a clear direction and mobilise the team to deliver against the strategy.
• Be the voice of the audience, partnering with Insights, data, and media planning functions to deliver insight-led marketing campaigns and brand strategies which attracts diverse audiences.
• Initiate research and use available data sources to evaluate on-going performance, identify issues and opportunities, and recommend courses of action.
• Work closely with our agency partners, and our own in-house creative, planning and media teams, to translate insights into effective strategies and plans.
• Support prioritisation of activity across the network in collaboration with the Marketing Director.
• Hold budget responsibility for marketing spend, working closely with Finance to maintain financial controls and ensure forecasting and spend is in line with agreed budgets as defined by the CMO (Chief Marketing Officer) and COO (Chief Operating Officer)
• As a member of the leadership team within Marketing, work in collaboration with the Marketing Director to drive the culture and capability of the marketing team. You will provide a platform for all team members to be heard as part of UKTV's commitment to diversity and inclusion.
• Maintain excellent relationships with production companies, producers, and talent where necessary.
• Support prioritisation of activity across the department in collaboration with the Marketing Director.
• Embrace, live and role model UKTV's values.