Head of Marketing - Theatre & Comedy

Live Nation Entertainment; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading entertainment company in London seeks a Head of Marketing for Theatre & Comedy, responsible for driving engagement and sales. The ideal candidate will manage a team, develop marketing strategies, and have industry knowledge. This role offers a hybrid work model and the chance to work in a dynamic environment focused on live entertainment.

Qualifications

• Experience in a similar marketing role.
• Understanding of the Theatre & Comedy industry.
• Experience of delivering revenue growth.

Responsibilities

• Manage the development of our Theatre & Comedy marketing relationships.
• Lead on the execution and delivery of marketing strategies.
• Manage budget for digital ads campaigns.

Skills

Excellent communication skills

Analytical skills

Team leadership experience

Experience in delivering creative campaigns

Strong organizational skills

Job description

Job Summary:

JOB DESCRIPTION – Head of Marketing – Theatre & Comedy (Maternity Cover)

Location: London, United Kingdom (hybrid)

Division: Ticketmaster UK

Contract Terms: Permanent, 40 hours per week

THE TEAM

Ticketmaster UK, part of Live Nation Entertainment is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, ecommerce and artist management. The Ticketmaster Marketing team drives customer engagement via our Content, CRM and Performance Marketing channels, creating campaigns to retain existing fans, acquire new fans and ultimately drive sales.

THE JOB

We’re looking for a Head of Marketing – Theatre & Comedy, who is passionate about live entertainment to join the marketing team. Client relationships are paramount to this role and you will work with the wider marketing team and our Client Development team to develop these relationships. You will oversee all marketing for our Theatre & Comedy clients, helping to drive engagement and ultimately sales for these events. You will be leading on the Theatre & Comedy marketing strategy, including delivery of campaigns.

You will also manage a dedicated team of Marketing Managers who make up part of the wider team.

WHAT YOU WILL BE DOING

• Manage the development of our Theatre & Comedy marketing relationships, leading on discussions with clients to drive engagement and ultimately sales for their events.
• Line management of the Marketing Managers – Theatre & Comedy team. This will include coaching, appraisals and professional development, and setting clear goals and expectations for the team.
• Lead on the execution and delivery of the Theatre & Comedy marketing strategies with the Marketing Director – Clients & Campaigns to ensure marketing contribution targets are met
• Manage budget for monthly digital ads campaigns and bi-annual out of home campaigns
• Continue to grow both the Ticketmaster Theatre and Ticketmaster Comedy brands as leading destinations for their genres
• Lead and manage marketing integration for software product as a key stakeholder in this project.
• Working closely with the Client Development team to win new business including attending in-person meetings with clients
• Develop new pitch decks and materials for Theatre & Comedy to help win new business
• Lead on weekly, monthly and quarterly reporting and insights for Theatre & Comedy via B2C marketing channels
• Analyse marketing and sales data to develop insights and make recommendations for areas of optimisation via client insight reports and dashboards.
• Constantly review performances of our guides, identifying areas for improvement and creating innovative solutions
• Lead team in absence of Marketing Director
• Source and promote discounted tickets via marketing channels.
• Work with our Performance Marketing, CRM and Content teams to drive engagement and sales of Theatre & Comedy events via our marketing channels.
• Represent the company at meetings, pitches and events across all genres in the UK.

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

• Understanding of the Theatre & Comedy industry
• Team leadership experience
• Experience in delivering creative campaigns
• Experience of delivering revenue growth
• Consumer digital experience with big brands
• Delivering exceptional customer experience
• Experience in a similar marketing role

YOU (BEHAVIOURAL SKILLS)

• Excellent communication (written and verbal) and interpersonal skills
• Analytical skills to measure, evaluate and report against goals
• Proven problem-solving capability to develop opportunities
• Strong organisational skills

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

EQUAL OPPORTUNITIES

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities. #LI-JCK #LI-Hybrid