Head of Marketing Strategy & Planning, 12-month FTC

SkyShowtime; London; On-site; GBP 200,000 +; Full time

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Head of Marketing Strategy & Planning, 12-month FTC

Department: Brand & Marketing

Employment Type: Fixed Term - Full Time

Location: London

Description

The Head of Marketing Strategy & Planning is responsible for overseeing and driving annual and quarterly planning, media strategy and paid media marketing budgets. You will lead cross functional collaboration to drive annual and quarterly marketing plans, use data and insights to identify growth challenges and opportunities and address these in our marketing strategy. Paid media budget owner, owns relationship with media agency, and drives rigour, quality and consistency in our media strategy, planning and buying.

Key Responsibilities

Planning:

• Drive all quarterly and annual planning, creating best in class strategic marketing plans to drive volume and revenue for the business:
  • Work with the content and programming team to understand our slate and determine the optimal selection of what and how we support our shows to drive business growth.
  • Craft an overarching marketing strategy that is grounded in insight & learnings.
  • Work closely with cross-functional central and regional teams to understand regional nuances that impact the wider strategic plan.
  • Ensure our quarterly plans consider a variety of inputs such as prior campaign learnings, local media landscape (e.g. cost of media), MMM and seasonality.
  • Bring commercial rigour to our planning cycle with both a qualitative and quantitative view point.
  • Create a full-funnel approach better connecting awareness, acquisition, organic and retention activity.
  • Gain buy-in for the plans across all teams, including c-suite
  • Attribute investment by market / by title.
• Drive strategic marketing initiatives:
  • Drive ad hoc strategic projects that are briefed throughout the year to address latest business challenges.
• Promote data informed decision making:
  • To drive strategic decisions, optimise marketing spend and improve overall campaign impact.

Media:

• Own overarching relationship with our media agency:
  • Oversee the relationship between the media agency and central marketing, regional marketing, finance, and commercial trading teams.
• Responsible for driving strategic rigour and consistency across our pan regional media strategy:
  • With support of the Senior Media Manager across all campaign media briefs, campaign RTBs, and media buying pan regionally.
• Responsible for multi-million euro paid media budget:
  • Working closely with Senior Media Manager, finance, trading, digital and the local regional teams to ensure budget is spent based on best practice planning principles.
  • Ultimately ensuring all budget is reported and reconciled accurately.
• Media Mix Modelling:
  • Support the management of the relationship with provider, and cross functional teams.
  • Ensure all MMM learnings are fed into all quarterly and media plans.

Team & People Management:

• Lead a high performing sub-team by promoting a positive and growth-orientated environment:
  • Responsible for managing a small but strong team (3 direct reports).
  • Working closely with the team to develop and grow team members to best set them up for success.
  • Advance the planning function by going beyond what we are currently doing. Identifying opportunities to continually optimise and evolve our thinking and approach.

Skills, Knowledge and Expertise

• Relevant experience gained within digital subscription services ideally SVOD or broader entertainment is a must.
• Confident to own and run a significant media entertainment account, managing a substantial Paid Media budget across both marketing planning and media.
• Confident to liaise and present to senior leadership (incl c-suite).
• Strong strategic thinker who can take an objective, helicopter view across all markets by prioritising business objectives.
• Commercially minded understanding that all plans and content selections are ultimately there to drive a number.
• Budget literate and able to acutely track and manage a significant paid media budget.
• An influential & confident voice able to work cross functionally, challenge and navigate complex and conflicting points of view.Able to build strong relationships with teams at pace to facilitate a sharing of ideas and updates - with collaboration at the heart of all conversations.
• Understands European market nuances and ensures these nuances are woven into plans.
• Strong media experience with prior in-house or in-agency responsibility and generally knowledgeable on the media agency landscape.
• Experience of working with media analysis models e.g. MMM / econometrics / audits.
• Ability to clearly demonstrate impact of paid media on D2C business goals.
• A content enthusiast who understands the industry and implications on planning.
• Able to interpret data & insight to craft marketing ideas and strategies used to shape future plans.
• Confident and clear communicator who is experienced in building, summarising and presenting marketing strategies to SLT.
• Organised and structured thinker who is able to manage content categorisations, nuanced plans by market across multiple different regions.