Head of Marketing - Self-Serve / Platform Launch

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Head of Marketing - Self-Serve / Platform Launch, london

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Client:

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

28.04.2025

Expiry Date:

12.06.2025

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Job Description:

Head of Marketing – Self-Serve / Platform Launch

We’re partnering with a high-growth tech venture that’s gearing up to launch a first-of-its-kind self-serve platform, built to disrupt the advertising sector.

"It’s a first-of-its-kind platform, built by a team of 60+ engineers over several years—combining AI, automation, and smart design to give growing businesses access to powerful marketing tools that were previously out of reach.

They’re now looking for a Head of Marketing to own the go-to-market strategy, shape the brand from the ground up, and drive adoption through a product-led growth (PLG) strategy across SMEs (typically 50–200 employees, £10–15M revenue).

This is a hands-on, high-impact role with visibility across the entire organisation — described internally as a once-in-a-career opportunity.

This is your chance to join a brand-new business within a larger, well-established company. Think: startup ownership with enterprise backing—you’ll be working alongside product, engineering, and senior leadership to shape the next big thing in advertising.

Why This Role?

• Launch from Day Zero – Own the entire GTM for a brand-new platform
• Work on a true first – There’s nothing else like this in the market — you’ll help change how businesses advertise
• Blend of brand + growth – Shape positioning and storytelling while driving acquisition and revenue
• Real impact – This platform is going to shake up an entire category — and you’ll be leading the charge
• PLG at the Core – Marketing is the growth engine; no sales team = your work drives adoption
• Self-Serve + Scalable – Make an enterprise-grade experience feel intuitive, fast, and accessible
• Mid-Market Focus – You'll be speaking to SME and mid-sized businesses (50–200 people, £10–15M revenue)
• Backed but Agile – Operate with startup speed inside a well-resourced, stable parent business

What You’ll Be Doing

• End-to-End Marketing Leadership – Define and execute the GTM and full-funnel marketing strategy for launch and beyond
• Drive PLG Growth – Deliver campaigns and content that drive product signups, activation, and usage—no reliance on sales to close deals
• Customer Acquisition – Create scalable, cost-effective ways to attract and convert mid-market users through the platform
• Brand Strategy – Define the tone, positioning, and story of a product set to reshape an entire category
• Performance & Lifecycle Marketing – Own CRM, paid, SEO, and product engagement loops
• Cross-Functional Collaboration – Work with Product and Engineering to align on GTM, onboarding, and in-product marketing
• Insight & Iteration – Use data and user feedback to optimise strategies and improve funnel performance

What We’re Looking For

• Strong experience launching and scaling self-serve SaaS or platform products
• Proven ability to drive growth in a product-led motion, using marketing to convert, activate, and retain users
• Clear understanding of the SME/mid-market buyer, especially across B2B contexts
• Ability to blend brand building and growth execution—you care about positioning and performance
• Confident operating in a fast-paced, early-stage environment where you’re shaping strategy and rolling up your sleeves
• Collaborative and data-driven—you work well with product and thrive on learning from what the numbers say

This Role Might Not Be Right If:

• You prefer a sales-led environment with SDRs and AEs doing the heavy lifting
• You haven’t worked in a PLG motion or marketed to self-serve users
• You need a highly structured or corporate setup—this is agile and hands-on