Head of Marketing - Readings Economy & Destination Agency (REDA)

Reading Borough Council; Derby; Hybrid; GBP 30,000 - 35,000; Part time

Job summary

A leading council in the UK is seeking a Head of Marketing for its Economy & Destination Agency (REDA). This part-time, maternity cover role is ideal for a strategic and creative marketing leader passionate about enhancing Reading's urban profile. The position allows for flexible working arrangements and involves leadership in marketing initiatives aimed at promoting the town's business success and cultural attractiveness.

Benefits

Generous holiday entitlement

Flexible working opportunities

Local Government Pension Scheme

Life Assurance

On-site daycare services

Season Ticket Loan

Lease car salary sacrifice scheme

Qualifications

• Experience in senior marketing roles preferred.
• Ability to develop and implement marketing strategies.
• Leadership skills to manage team effectively.

Responsibilities

• Lead and implement REDA's marketing and communications strategies.
• Manage social media campaigns and content production.
• Drive initiatives to boost Reading's profile.

Skills

Strategic marketing

Creative problem-solving

Stakeholder engagement

Campaign management

Job description

Head of Marketing - Readings Economy & Destination Agency (REDA)

Head of Marketing - Readings Economy & Destination Agency (REDA)

3 days ago Be among the first 25 applicants

Job Description

Part time 25 Hours per week Maternity Cover (up to 12 months)

Job Description

Part time 25 Hours per week Maternity Cover (up to 12 months)

Are you a strategic, creative, and results-driven marketing leader looking for a secure, flexible role over the next year? Join REDA (Readings Economy & Destination Agency) as our Head of Marketing and play a key role in shaping the future of one of the UKs most dynamic and fast-growing towns.

As maternity cover, youll work closely with REDAs leadership team and Board of Directors to maintain momentum across key projects and campaigns. This role is ideal for a senior-level freelance marketing professional or contractor seeking a stable, part-time opportunity with purpose.

About The Role

This is a pivotal leadership role overseeing all marketing, communications, social media, and all campaign activity for REDA. Youll work alongside the wider team and key partners to develop and deliver innovative marketing strategies that:

• Drive footfall and business success in Reading town centre and support the Business Improvement Districts (BIDs)
• Promote Reading as a leading cultural and visitor destination
• Support local skills development and employment opportunities
• Strengthen Readings reputation as a hub for business, innovation, and investment
  
  

This is a varied, hands-on role, ideal for a strategic marketing professional who is willing to get stuck in and make a difference. Youll manage our Social Media & Content Assistant, and lead on the coordination and delivery of high-impact campaigns. As a partnership organisation, youll gain valuable experience working with multiple stakeholders across a wide variety of sectors and businesses to promote Reading externally.

As this is a part-time role, we are looking to be flexible in terms of working pattern this can be discussed during the interview process.

What Youll Be Doing

• Lead and implement REDAs marketing and communications strategy
• Develop brand-led, integrated campaigns that raise Readings profile locally, nationally and internationally
• Manage a Social Media and Content Assistant
• Shape how Reading is seen from business growth and cultural events to tourism and local skills
• Act as a brand guardian for REDA and the place of Reading
  
  

Readings Economy & Destination Agency (REDA) is a small but mighty team of eight passionate people, dedicated to promoting Reading as a vibrant place to live, work, visit, and do business. A private and public sector partnership, we focus on three core areas: marketing the place of Reading, attracting investment to Reading and supporting local businesses in Reading.

Our mission is simple but powerful: to boost business and enhance the visitor experience in a way that improves the quality of life for all in the Reading region. Join us and be part of a team thats shaping Readings future, every day.

To find out more about REDA visit: visit-reading.com/business/about-us

We seek the best talent from the widest pool of people as diversity and inclusion is the key to our success. Reading Borough Council is a Disability Confident Employer and is committed to the recruitment and continued employment of people with disabilities.

We support hybrid working, its important to us that working arrangements are designed to enable our employees to excel and within this role youll have the opportunity to work in a way that suits your lifestyle.

As well as the colleagues that you work closely with every day, youll also be part of Team Reading, playing your personal part in making Reading a successful and vibrant place.

Our values and behaviours guide how we will achieve this:

Work Together as one team - work collaboratively, with each other and with our partners, and demonstrate the Team Reading values in everything we do

Drive Efficiency - show initiative, be adaptable to change and put forward ideas to help improve delivery and efficiency. Take responsibility for our own learning and development and for reaching our potential

Be Ambitious - be demanding of our own performance striving to be even better and be prepared to engage with and challenge leaders in a constructive and positive way

Make a Difference to Reading - maintain the highest levels of customer service and be flexible and willing to provide the services needed at the time they are needed

Our offer

We offer a supportive environment to grow and develop your career with the opportunity to put your ideas across. Innovation and ambition is strongly encouraged, and youll get a great feel for that working in our friendly and collaborative environment.

A Competitive Salary Alongside a Range Of Benefits Including

• Generous holiday entitlement - 25 days holiday each year plus bank holidays - rising to 33 days after 10 years' service, with the option to buy additional leave
• A wide range of flexible working opportunities
• Modern working environment at the Civic Offices in the heart of Reading
• Local Government Pension Scheme (LGPS)
• Life Assurance - three times your annual salary (for members of the LGPS)
• On-site day nursery (Kennet Day nursery) rated outstanding by Ofsted
• Season Ticket Loan - a loan to help with the cost of your rail or bus journey, to and from work
• Lease car salary sacrifice scheme allowing you to lease a brand new, greener car for three years. The monthly fee includes insurance, servicing and road tax
  
  

If you would like any more information, please contact Victoria Patyra Head of Marketing REDA

Closing Date: Sunday 15th June 2025

Interview Date: Week commencing 23rd June 2025

Ideally looking for a start date around week commencing 11th August 2025

Please note that the closing date is given as a guide. We reserve the right to close this vacancy once a sufficient number of applications has been received. Therefore, it is strongly advised that you complete and return your application as soon as possible to avoid disappointment.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Part-time

Job function

• Job function

  Marketing

• Industries

  Marketing Services

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