Head of Marketing Operations

Sachi States of Skin®; Liverpool; Remote; GBP 50,000 - 80,000; Full time

Job summary

Sachi States of Skin® is looking for a Head of Marketing & Operations to join their fast-growing skincare brand. In this pivotal role, you will lead marketing strategies, team leadership, and operational management, significantly impacting the brand's growth and international expansion. If you have a solid background in DTC marketing and are passionate about skincare, this is your opportunity to shape the future of a reputable brand.

Benefits

Competitive salary

Performance-based bonus potential

Qualifications

• 5-7+ years of senior-level experience in DTC marketing or operations.
• Proven track record in campaign execution and revenue driving initiatives.
• Strong interpersonal and leadership skills.

Responsibilities

• Drive marketing and operational initiatives aligned with growth goals.
• Manage and coach cross-functional teams.
• Deliver updates on marketing performance and budget tracking.

Skills

DTC marketing

Operations management

Campaign execution

Team leadership

Data-driven decision making

CRM management

Tools

Shopify

Klaviyo

Google Suite

Job description

Head of Marketing & Operations

Location: Remote (UK-based preferred)

Reports to: Founder & Leadership Team

Start Date: ASAP

Overview

Sachi Skin is a high-growth, founder-led clinical skincare brand focused on melanin-rich skin, advanced formulations, and thoughtful innovation. We are seeking a commercially driven, strategic, and operationally sharp Head of Marketing & Operations to lead the day-to-day execution and strategic growth of the brand. This role sits at the heart of the business, bridging vision with execution across marketing, community, influencer, PR, and CX teams, while building scalable systems to support international expansion.

Key Responsibilities

Strategic Planning & Execution

• Own and drive the execution of all marketing and operational initiatives in line with growth goals.
• Translate brand vision into tangible plans across channels: email, social, content, influencer, paid media, and partnerships.
• Lead end-to-end project management across all campaigns and launches with clear milestones, accountability, and performance tracking.

Team Leadership & Cross-Functional Management

• Manage and coach a distributed cross-functional team (community, influencer, PR, CX, operations), ensuring alignment, productivity, and morale. Collaborate closely with the Founder, Wholesale Director, and Social Media, Community/Influencer team.
• Work and select key agencies to drive growth.

Marketing & CRM

• Oversee the Brand Plan, CRM strategy, campaign management, segmentation, and flows using Klaviyo (or similar). Ensure customer journeys are optimized across touchpoints (Shopify, CX, email, SMS, social, loyalty).
• Implement marketing automation and track CAC, LTV, ROAS, and retention KPIs.

Brand Growth & Partnerships

• Oversee Brand Calendar driving growth through digital campaigns, PR activations, influencer collaborations, and strategic brand partnerships with the team and external PR. Own the marketing calendar and ensure all activities align with product, retail, and brand goals.

Reporting & Optimisation

• Deliver regular updates to the founders on marketing performance, operational bottlenecks, team progress, and budget tracking.
• Spot and solve inefficiencies; recommend tech stack upgrades, process improvements, or team restructuring where needed.

Ideal Candidate Profile

• 5-7+ years of senior-level experience in DTC marketing and/or operations, preferably in beauty, skincare, wellness, or luxury lifestyle.
• Proven track record in campaign execution and revenue-driving marketing initiatives.
• Confident managing CRM, CX, and operational tools (Shopify, Klaviyo, Notion, Trello, Google Suite, Slack, etc.).
• Experience with digital advertising and data-driven decision making (Meta, Google, GA4) and agencies.
• Skilled at managing teams and working cross-functionally in remote, fast-paced environments.
• Strong interpersonal and leadership skills to motivate and coordinate junior and semi-senior team members.
• Bonus: Familiarity with influencer marketing, beauty PR, and scaling in global markets (Asia, US, EU).

Compensation and Remote Working Options

• Competitive Salary & Performance-based bonus potential based on campaign success and revenue growth metrics.

Why Join Sachi Skin?

This is a rare opportunity to shape the growth of one of the UK’s most respected and rising skincare brands. You’ll work directly with the founders and have ownership across a broad remit—from team leadership to customer experience to creative campaign execution. If you’re strategic, detail-oriented, and passionate about clean, clinically driven skincare for diverse skin tones, we want to hear from you.