Head of Marketing & Mindshare

Genie AI; United Kingdom; Remote; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Cycle to work scheme

Private Healthcare

Generous home office budget

Unlimited holiday

Job summary

Genie AI is seeking a marketing leader to drive strategy and execution in a high-growth AI company. You will lead a four-person team, shape the overall marketing strategy across branding, product marketing, communications, and demand generation, and expand mindshare across legal, procurement, operations and AI audiences.

You’ll own distribution through content, launches, narratives, and thought leadership, while publicly representing Genie AI.

Qualifications

• Experience leading and developing marketing teams.
• Experience building marketing strategy.
• Experience managing cross-functional stakeholders.
• Comfortable moving between leadership and hands-on execution.
• Experience scaling marketing within high-growth SaaS or AI companies.
• Proven track record of growing awareness, influence or category leadership.
• Experience developing and executing multi-channel distribution strategies spanning content, social media, communities, influencers, PR, events and thought leadership.
• Exceptional storytelling, communication and relationship-building skills.
• Experience representing a company publicly through content creation, speaking engagements, media, podcasts, events or community leadership.
• Strong understanding of modern AI tools and workflows.
• Commercial acumen with the ability to engage credibly with legal, procurement, operations or B2B audiences.
• Entrepreneurial mindset with a demonstrated ability to build something from scratch and create momentum with limited resources.

Responsibilities

• Lead the marketing function for a four-person team.
• Develop Genie’s overall marketing strategy across branding, product marketing, communications, demand generation and mindshare.
• Increase market awareness and mindshare among legal, procurement, ops and AI audiences.
• Own distribution through content, launches, customer stories, and thought leadership.
• Shape category leadership in legal AI and contract operations.
• Represent Genie AI publicly via social media, podcasts, webinars, conferences and media.
• Build relationships with customers, influencers, journalists and communities.
• Design campaigns, launches and initiatives that drive attention and lasting impact.
• Translate complex technology into compelling stories for customers and industry leaders.
• Build frameworks to measure brand awareness and share of attention.
• Hands-on involvement in product launches and events.

Skills

Marketing leadership

Marketing strategy

Cross-functional stakeholder mgmt

Hands-on execution

SaaS/AI growth marketing

Brand storytelling

Public speaking

Content distribution

Influencer/PR

AI tools mindset

Entrepreneurial mindset

B2B marketing

Job description

• This role combines strategy and execution. You'll spend time building plans behind the scenes, but you'll also be highly visible externally; meeting customers, speaking at events, creating content, building relationships and generating excitement around Genie AI.

Below is what we need you to do. The how is up to you:

Lead the marketing function: Provide leadership, coaching and direction for a team of four marketers, creating an environment where ambitious ideas turn into measurable impact

• Build marketing strategy: Develop Genie's overall marketing strategy across brand, product marketing, communications, demand generation and mindshare


• Build market awareness and mindshare: Develop and execute strategies that increase awareness, conversation volume and advocacy for Genie AI across legal, procurement, operations and AI audiences


• Own distribution: Ensure Genie's content, product launches, customer stories and thought leadership reach millions of the right people through innovative distribution strategies, partnerships, communities, influencers, media and advocacy programmes


• Own category leadership: Shape how the market thinks about legal AI, contract creation and legal operations by developing narratives, positioning and campaigns that help define the category


• Become a public face of Genie AI: Represent Genie AI through social media, podcasts, webinars, conferences, customer conversations, industry events and media opportunities


• Build relationships that compound: Develop meaningful relationships with customers, influencers, partners, journalists, legal leaders, procurement professionals and AI communities to increase trust, reach and advocacy


• Create memorable moments: Design and execute creative campaigns, marketing stunts, launches and initiatives that generate attention, conversation and lasting market impact


• Champion storytelling: Translate complex products and technology into compelling stories that customers, prospects and industry leaders understand, remember and share


• Measure and improve mindshare: Build frameworks that help us understand brand awareness, market influence, word-of-mouth growth and share of attention over time


• Stay hands-on: Roll up your sleeves when it matters most. Whether launching products, creating campaigns or speaking at industry events, you'll lead by example rather than from the sidelines

• Cycle to work scheme


• Get free plants, gadgets, food & more with our employee benefits platform


• Join our (rather terrible) music band!


• Give to charity with pre-tax payroll giving


• Work with all the latest apps and technologies


• Outdoor hiking trips


• Top of the line MacBook Pro or Air


• Generous home office budget


• Personal training budget


• Regular knowledge sharing sessions with experts


• Subscription to The Lawyer


• Unlimited business or technology books


• Unlimited holiday


• Team dinners & pub evenings


• Regular meditation and wellbeing sessions


• Private Healthcare


• Work from home or in the office

Experience leading and developing marketing teamsExperience building marketing strategyExperience managing cross-functional stakeholdersComfortable moving between leadership and hands-on executionExperience scaling marketing within high-growth SaaS or AI companiesProven track record of growing awareness, influence or category leadership for a company, product, personal brand or communityExperience developing and executing multi-channel distribution strategies spanning content, social media, communities, influencers, PR, events and thought leadershipExceptional storytelling, communication and relationship-building skillsExperience representing a company, brand or movement publicly through content creation, speaking engagements, media, podcasts, events or community leadershipStrong understanding of modern AI tools and workflows, with an AI-native mindset towards scaling impact and productivityCommercial acumen and the ability to engage credibly with legal, procurement, operations or B2B audiencesEntrepreneurial mindset with a demonstrated ability to build something from scratch and create momentum with limited resourcesAbility to operate both strategically and tactically in a high-growth startup environment