Head of Marketing/ Marketing Director

The Commercial Hotel; Johnstone; On-site; GBP 50,000 - 70,000; Full time

Job summary

The Commercial Hotel is seeking a Head of Marketing/Marketing Director to lead marketing campaigns across various venues, ensuring high-quality deliverables and team management. Ideal candidates should possess significant marketing experience, potential team leadership, and a passion for hospitality, alongside a commitment to flexible work hours.

Benefits

Private medical package

50% off food

Free Health Club membership

Profit share after 12 months service

Free meals on shift

Mileage expenses

Flexible working arrangements

Qualifications

• Minimum 6 years experience in a marketing role.
• Experience of planning and executing multi-channel campaigns.
• Experience of managing multiple brands.

Responsibilities

• Plan and execute multi-channel marketing campaigns.
• Lead and guide the marketing team effectively.
• Manage marketing budgets and priorities.

Skills

Attention to detail

Organisational skills

Team leadership

Writing skills

Campaign execution

Digital marketing

Education

Marketing qualification

Tools

Google Adwords

Web CMS (Wordpress, Umbraco)

Job description

An exciting opportunity has arisen for a driven marketing professional to join the team at Manorview as a Head of Marketing / Marketing Director. Responsible for delivering and leading marketing activities and campaigns across our collection of hotels, wedding venues, bars, restaurants, spa and late night venues, it’s an extremely diverse role in a fast paced environment, where every day is different.

Manorview is a Scottish hospitality group formed in 2017. With 500+ strong people, we’re one team, with one goal – to make life better, through hospitality.

Having experienced consistent growth, we have a diverse portfolio of hospitality experiences – from a romantic Scottish castle, to a boutique sea-side hotel, and popular countryside spa hotel. As such, our Marketing department are kept busy; ensuring we deliver leads for our sales teams, drive conversions, generate brand awareness and attract footfall.

The role is challenging but rewarding. It’s perfect for marketing professionals who like to work at pace, work with excellent products and services, and use both their creativity and smart thinking to get results.

Leading a team of fellow marketers, as well as two designers, the successful candidate will report directly to our Managing Director. You will work closely with the Group Sales Manager, Operations Director, General Managers and various members of our venue teams too.

Experience in the hospitality sector would be highly useful and valuable, but if this isn’t something you have, we would still encourage you to apply.

Key Deliverables & Responsibilities

• Plan and execute multi-channel marketing campaigns for seasonal and tactical activity
• Create and maintain a ‘what’s on’ calendar for our venues, ensuring we plan marketing activity and events in advance.
• Brief our Digital Marketing agency, overseeing SEO and paid digital marketing activity across our venues.
• Oversee and guide the work of the marketing team, maintaining great quality work and ensuring we meet key objectives.
• Oversee our social channels and websites to ensure they are being used effectively.
• Managing marketing budgets
• Work with our Ops and Sales teams to understand challenges and problem areas, and offering effective marketing suggestions to overcome them
• Manage priorities and workflow coming through the marketing team, to ensure work is delivered in a timely manner, and deadlines are met.
• Work with advertisers, press and media to help us meet marketing and business objectives.
• Support General Managers/venue teams with their marketing needs.
• Lead the team effectively, and ensure people feel valued and developed.
• Work with the team to ensure all marketing work delivered is on-brand.

What sort of candidate we’re looking for:

Experience, Qualifications and Skills

• Minimum 6 years experience in a marketing role
• Ideally a marketing qualification, though experience is more vital
• Great attention to detail, and excellent timekeeping and organisational skills.
• Experience of leading a team
• Experience of working with design/creative teams first hand
• Excellent writing and proof-reading skills (English language)
• Experience of planning and executing multi-channel campaigns
• Good understanding of Google Adwords, Paid Social and Organic Social
• Experience of working with web CMS (Wordpress and/or Umbraco)
• Strong ability to understand and define goals, create briefs, and steer work.
• Experience of managing multiple brands.
• Strong ability to plan and prioritise effectively – being able to manage multiple projects simultaneously.

Other traits and competencies

• A commitment to being a great leader - a desire to lead teams with kindness, empathy, and stewardship.
• Should be experienced in building and maintaining relationships with multiple stakeholder groups.
• Ability to clearly share knowledge and experience with a view to growing and developing the team you lead.
• Interest and examples of making a difference and supporting charity and community.
• Willingness to work flexibly to the needs of the team and business (e.g. some weekends or evenings are required depending on projects). This will always be reciprocated, offering you flexibility back when you require it.

Salary & Package

• Competitive salary based on skill and experience
• Private medical package
• Team perks (such as 50% off food and free Health Club membership)
• Profit share after 12 months service
• Free meals on shift every day
• Mileage expenses
• Flexible working arrangements