Head of Marketing - London

www.cardandpaymentjobs.com; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading payment solutions provider in London seeks a Head of Marketing to drive B2B Marketing strategies within the Fintech space. You will manage a global marketing team, developing innovative strategies across various channels while reporting directly to the Chief Revenue Officer. The ideal candidate has extensive leadership experience in B2B marketing, particularly in SAAS or payments, with a track record of managing successful marketing initiatives and budgets.

Qualifications

• Demonstrable experience in senior marketing roles in B2B, particularly within SAAS or Fintech sectors.
• Proven ability to develop and implement marketing strategies.
• Experience in managing a diverse marketing team.

Responsibilities

• Create marketing strategies for digital, events, and PR.
• Manage budgets for the marketing department.
• Define and report on team goals to the CRO.
• Oversee thought leadership and content marketing initiatives.
• Analyze consumer behavior to optimize marketing efforts.

Skills

B2B Marketing experience

Creative solutions

Team management

Strategic thinking

Budget management

Job description

Overview

Head of Marketing - London

Digital, Events, PR and Creative demand generation, ABM, content marketing

Our clientis a global leader in payments, empowering e-commerce businesses to expand their reach and revenue; connecting clients globally with seamless, secure and bespoke payment solutions offering a unique data-driven payment ecosystem super charging international commerce through its next generation payment network

As they enter a new phase of growth, they are seeking a Head of Marketing with B2B Marketing experience in the Payments / Fintech space in a hands-on, dynamic, multi-disciplinary, role where you can be expected to make a big impact.

This is a high profile role where you will report directly into the Chief Revenue Officer and be responsible for a globally dispersed team of 15 Marketing specialists.

An opportunity like this does not come along often, so apply now….

Responsibilities

• Create strategies across Digital, Events, PR and Creative demand generation, ABM and content marketing
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Oversee a content marketing plan that establishes thought leadership in fintech and payments, as well as generates customer demand
• Define, monitor and report on team goals to CRO
• Design product positioning and USPs
• Ensure brand messaging is strong and consistent across all channels including events, email campaigns, landing pages and promotional materials
• Maintain up to date information on competitor activity /analysis/research
• Manage media relations
• Analyse consumer behaviour and determine client profiles
• Develop digital and ABM funnels to increase lead generation
• Identify opportunities to reach new market segments and expand market share
• Coordinate sales and marketing efforts to boost brand awareness
• Grow a diverse, high-performance team environment that inspires pride, retains and motivates employees, and attracts new top talent

Qualifications

• A strong track record in a senior leadership marketing role in a B2B Marketing function at a SAAS / Payments / Fintech organisation
• Ability to strategise as well as roll up your sleeves to get work done
• Ability to think outside the box and find creative solutions
• Ability to oversee a number of ongoing projects across different marketing disciplines
• Successful track record managing B2B content programmes that increase brand awareness, drive growth, and provide value to the target audiences
• Executive presence – ability to communicate internally and externally with gravitas
• Team management experience
• Experience in events including trade shows and conferences
• Experience managing a budget