Divisional Marketing Manager

Lithia UK Head Office; Nottingham; Hybrid; GBP 40,000 - 52,000; Full time

Benefits offered by this job

Bonus

Car allowance

Pension

Life assurance

33 days holiday

Discounts on used car purchases

Aftersales services

Birthday day off

Salary Sacrifice for car

Volunteer day

Cycle to work scheme

High street discounts

Job summary

Lithia UK Head Office, Nottingham, is seeking a Divisional Marketing Manager (fixed-term until Oct 2027) to shape and execute brand marketing across the EH multibrand division (BYD, Hyundai, Kia, Dacia, Renault, Genesis and Alpine). The role is hybrid and involves travel to head office and other locations.

You will build annual marketing plans, lead the regional team, manage budgets and ROI, and co-ordinate OEM campaigns with local needs.

Qualifications

• Proven experience in a marketing management role, ideally within the automotive or retail sector.
• Strategic mindset balancing day-to-day execution with long-term brand building.
• Excellent communication skills for presenting results to senior leadership and coaching teams.
• Analytical skills to assess marketing performance, identify trends, and drive ROI.
• Experience managing budgets and delivering ROI-focused campaigns.
• Knowledge of digital marketing, CRM systems, and social media platforms.

Responsibilities

• Develop and execute brand-specific marketing strategies across OEM campaigns and local needs.
• Lead the divisional marketing strategy and adapt plans to business performance.
• Drive local social media content and grow engagement and followers.
• Create annual marketing plans with KPIs and quarterly reviews.
• Oversee campaigns, lead management, and ROI with data-driven insights.
• Manage the divisional marketing budget to maximize impact.
• Lead, mentor and develop a high-performing marketing team.

Skills

Marketing management

Budget management

Digital marketing

CRM systems

Social media management

Stakeholder management

Job description

Divisional Marketing Manager (fixed-term until October 2027) EH Multibrand - BYD, Hyundai, Kia, Dacia, Renault, Genesis, and Alpine.

Lithia UK, Hybrid - travel around the EH multibrand division, Nottingham head office and other locations as required for business meetings.

Basic salary of £40,000 with bonus, car allowance, pension, life assurance, 33 days holiday (including bank holidays), exclusive company discounts on used car purchases and aftersales services

At Lithia UK, we’re not just transforming the automotive industry – we’re redefining the way people experience it. As the UK’s leading automotive retailer, we’re all about creating moments that matter for our customers and driving the future of personal transportation.

We’re looking for a Divisional Marketing Manager who can lead the charge, shaping impactful sales and aftersales marketing strategies across our brands. You’ll play a key role in enhancing customer engagement, maximising enquiry levels, and driving divisional growth.

Your Journey as a Divisional Marketing Manager:

• Develop and execute brand-specific marketing strategies that align with OEM campaigns and local business needs, ensuring consistent brand messaging across all touchpoints
• Lead the divisional marketing strategy, adapting and refining plans to align with business performance and evolving market trends
• Drive local social media content, collaborating with dealership social media champions to increase engagement and grow followers
• Create annual marketing plans with clear KPIs, revisiting each quarter to assess effectiveness and identify areas for improvement
• Oversee sales and aftersales marketing funnels, using data-driven insights to inform campaign effectiveness, lead management, and ROI
• Manage the divisional marketing budget, ensuring every pound spent delivers measurable impact and aligns with commercial objectives
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of collaboration, creativity, and results
• Act as the go-to marketing contact for OEMs, third-party agencies, and key stakeholders, ensuring a seamless flow of communication
• Ensure full compliance with FCA, GDPR, PECR, and OEM brand guidelines, maintaining a keen focus on data protection and customer privacy
• Collaborate with the Group marketing team to align local initiatives with national strategies, ensuring a unified brand presence
• Understand the importance of Stakeholder Management, engagement and relationship building and how this shapes collaborative working across central support functions and the business operation
• Plan, manage, and execute impactful events, from product launches to customer engagement activities, ensuring each one leaves a lasting impression
• Support the Marketing Operations Director, stepping up to lead when required and providing strategic insights that elevate marketing efforts across the division

Are You Ready to Embrace the Challenge? We’re looking for someone who has:

• Proven experience in a marketing management role, ideally within the automotive or retail sector
• The ideal candidate will be based in the East Midlands or North of England due to store locations
• A strategic mindset with the ability to balance day-to-day tactical execution with long-term brand building
• Exceptional communication skills – you’re as comfortable presenting campaign results to senior leadership as you are coaching your team to reach their potential
• Analytical skills to assess marketing performance, identify trends, and make data-driven decisions that drive growth
• Experience managing budgets and delivering ROI-focused marketing campaigns
• Knowledge of digital marketing, CRM systems, and social media platforms, with a knack for creating compelling, on-brand content
• A proactive, solutions-focused approach – you’re always looking for ways to innovate, improve, and exceed expectations
• A customer-first mindset, with the ability to build and maintain strong relationships with internal and external stakeholders
• A passion for the automotive industry and a genuine desire to be part of a team that’s shaping its future

What we can offer you:

• Enjoy 33 days annual leave (including bank holidays), giving you more time to relax, recharge, and do what you love
• Celebrate your special day with an extra day off on your birthday
• Our industry-leading Family Leave Policies ensure you’re supported when it matters most
• Access a new car through our Salary Sacrifice scheme and enjoy a smarter way to drive
• Take a paid day to volunteer and give back to a cause close to your heart
• We believe in recognising dedication and loyalty, that’s why we celebrate long service milestone anniversaries
• Unlock your potential with tailored training and endless career growth opportunities
• Commute for less with our cycle to work scheme
• Access high street discounts to make the everyday a little more rewarding
• Know someone perfect for Lithia UK? Earn rewards through our internal referral scheme

At Lithia UK, our growth is powered by our people:

As one of the largest automotive retailers globally, we’re passionate about transforming the future of personal transportation and setting new standards for exceptional customer experiences. Our values—Earn Customers for Life, Improve Constantly, Take Personal Ownership, and Have Fun!—fuel everything we do. Join us, and you’ll be part of a team that embraces innovation, champions personal growth, and celebrates success together. If you’re ready to make an impact in an environment that empowers you to drive change, we’d love to have you with us on this journey.

Lithia UK are an equal opportunities employer, and we are proud members of Automotive 30% Club, Diversity in Retail and Inclusive Companies. We welcome all applications regardless of age, race, religion, disability, gender or sexual identity, marital status, socio-economic background or Veteran status. We will also consider qualified applicants with prior criminal convictions, in accordance with the law.

We want your recruitment journey to be unique to you and as accessible as possible. If you need any additional support with your application or have specific requirements at any stage, please let us know via email: [e-mail]. Our team will be happy to support you throughout every stage of the process.