Head of Marketing in London - Holistic Fitness Brand Head Office & Support · London ·

Love Recruitment Limited; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

Join a dynamic holistic fitness brand as the Head of Marketing! This is a unique opportunity to lead innovative marketing strategies and drive customer engagement in a fast-paced environment. You'll oversee digital marketing initiatives, manage a talented team, and develop partnerships that enhance brand credibility. With a focus on creativity and analytics, you'll play a pivotal role in shaping the brand's future. If you're passionate about health and fitness and ready to take the next step in your career, this role offers a fantastic culture and the chance to make a real impact.

Qualifications

• Minimum 2 years experience in a Head of Marketing role or equivalent.
• Strong technical and creative abilities are essential.
• Experience in the fitness or health industries is beneficial.

Responsibilities

• Implement marketing strategies aligned with business goals.
• Lead digital marketing initiatives to generate leads.
• Manage the marketing budget efficiently and track ROI.

Skills

Strategic Marketing Planning

Customer Acquisition

Digital Marketing

Content Creation

Partnership Management

Market Research

Team Leadership

Budget Management

Performance Analytics

Education

Bachelor's Degree in Marketing or Related Field

Tools

SEO Tools

Social Media Platforms

Content Management Systems

Job description

Head of Marketing in London– Holistic Fitness Brand

£60-80k (experience dependent)

London based – hybrid working available (ideally 4 days a week office based)

We are recruiting for a Head of Marketing to join one of the most reputable brands in the holistic fitness world, an incredible opportunity not to be missed! This growing business offers best-in-class product and services, continuous innovation/ education and a fantastic culture. This is a diverse and fast-paced role and the successful candidate will sit on the senior management team helping drive the business forward.

The ideal candidate will have a mixture of commercial, technical and creative ability and be familiar with working in multi-side brands.

Some of the responsibilities of this exciting role include:

• Strategic Marketing Planning & management
  Implement a single-minded marketing strategy aligned with the company’s business goals. Leveraging the brand, target audience, supporting sales, services and product development.
• Customer Acquisition & Retention
  Create and execute customer acquisition strategies to drive new sign-ups, memberships, or product sales, while also developing programs to improve customer loyalty and retention.
• Digital Marketing
  Lead digital marketing initiatives including social media, search engine optimization (SEO), paid advertising, and content marketing to generate leads and foster online engagement
• Content Creation & Campaign Management
  Oversee the creation of engaging, relevant, and educational content that resonates with health-conscious individuals
• Partnership & Influencer Management
  Develop and manage strategic partnerships – individuals and or other related organisations to drive brand exposure and credibility within the market and ones which support studio’s locally and drive community
• Customer Insights & Research
  Conduct market research to understand consumer behaviour, industry trends, competitor activities, and customer feedback. Use insights to refine marketing strategies and improve customer experience
• Team Leadership & Development
  Lead, inspire, and manage the marketing team, providing direction, coaching, and professional development. Encourage a creative and collaborative environment and celebrate the team’s successes
• Tech integration Leverage tech to simplify processes and campaigns. Understand the brand’s tech from booking platform to the website and find ways to improve usage. Integrate a new app
• Budget Management & Resource Allocation
  Manage the marketing budget efficiently, ensuring the allocation of resources to high-impact campaigns and initiatives. Track and report on marketing spend and ROI to ensure cost-effectiveness
• Performance Analytics & Reporting
  Monitor and analyse key performance indicators (KPIs) and marketing metrics such as customer engagement, lead generation, conversion rates, brand awareness reporting on the effectiveness

About you:

• You ideally will have at least 2 years experience at Head of Marketing level or equivalent, you could also be a senior Marketing Manager looking for your next challenge and step up
• You must have team management experience
• You will need to have strong technical ability and also be highly creative
• Experience within the fitness, health, medical or similar industries will be beneficial
• You must be able to get into London 3-4 days per week

Your recruiter for this role is Maddie Cummings, Recruitment Director at Love Recruitment and can be contacted simply by applying for this role below. Love Recruitment are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. Maddie is a health and fitness recruitment specialist for the whole fitness sector and if keen to be considered please ‘apply now’