Head Of Marketing - Events

We Are Aspire; City Of London; On-site; GBP 125,000 - 150,000; Full time

Job summary

An international events company is seeking a Head of Marketing for their conferences, summits, and exhibitions. This pivotal role combines strategic vision with hands-on execution, aimed at driving audience growth and brand impact. The ideal candidate has extensive experience in B2B event marketing, particularly in the energy or commodities sectors. The position offers a hybrid work model and a competitive salary with additional earning potential.

Qualifications

• Proven success in leading marketing for large-scale B2B conferences or exhibitions.
• Strong leadership skills managing both generalists and specialists.
• Experience with multi-channel marketing delivering measurable ROI.

Responsibilities

• Lead the end-to-end marketing strategy for international events.
• Design and deliver integrated marketing campaigns.
• Collaborate with sales and sponsorship teams to drive lead generation.

Skills

Event marketing

B2B marketing

Leadership

Digital marketing

Audience growth

Tools

CRM systems

Digital platforms

Job description

Overview

Head of Marketing - Conferences, Summits & Exhibitions

Location: London (Hybrid: 4 days office / 1 day remote)
Salary: Competitive + additional earning potential

I am seeking an experienced event marketing professional to take ownership of the strategy and execution for a portfolio of high-profile exhibitions, summits, and award shows. This is a pivotal leadership role where you will combine strategic vision with hands-on execution to drive audience growth, lead generation, and brand impact across new and established events.

This is a senior-level opportunity with an international events company, ideal for someone with a background in energy, commodities, or large-scale B2B events.

Responsibilities

• Lead the end-to-end marketing strategy for a portfolio of flagship international events
• Design and deliver integrated, multi-channel campaigns across email, digital, social, content, PR, and partnerships
• Drive audience acquisition and lead generation, working closely with sales and sponsorship teams
• Manage and inspire a team of marketing generalists, supported by in-house digital and content specialists
• Monitor and optimise campaign performance, ensuring KPIs and ROI targets are met
• Collaborate with production, delegate sales, tech, and data teams to deliver targeted, insight-led campaigns
• Oversee brand development for the events portfolio, ensuring consistency, creativity, and market influence
• Stay ahead of industry trends and competitor activity to keep campaigns innovative and competitive

Ideal Candidate

• Proven success in leading marketing for large-scale B2B conferences, summits, or exhibitions (commodities or energy sector experience highly desirable)
• Strong leadership skills with experience managing both generalists and marketing specialists
• A track record of delivering audience growth and measurable ROI through multi-channel marketing
• Strong knowledge of digital platforms, CRM systems, and data-driven marketing
• Commercially minded, collaborative, and confident working with senior stakeholders
• A strategic thinker who can roll up their sleeves and execute with precision

If you are ready to take the lead in shaping the marketing of world-class conferences and awards, apply now.

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