Head of Marketing / Director

Saul & Partners Executive Search; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading executive search firm in London is seeking a Head of Marketing to spearhead the marketing analytics strategy. You will design and implement analytics frameworks, assess marketing performance, and provide insights to drive business strategies. Ideal candidates will have a degree in a quantitative discipline and experience with web analytics platforms. This role requires strong analytical and interpersonal skills, as well as the ability to drive actionable insights from data.

Qualifications

• Prior experience in leading successful analytics implementations.
• Strong analysis skills and high level of numeracy.
• Understanding of customer segmentation and CRM tools.

Responsibilities

• Design and implement Marketing analytics framework.
• Gather business requirements from stakeholders.
• Monitor marketing performance and provide actionable insights.

Skills

Digital marketing channels such as PPC

Web and mobile analytics platforms

Expert using Google Analytics

Statistical techniques

Strong interpersonal skills

Education

Degree in mathematics, statistics, or other quantitative disciplines

Tools

Microsoft Excel

Job description

Overview

Summary: Our client is currently looking for a Head of Marketing who will drive quantitative understanding of our client’s marketing performance and their customers.

What they do: Our client is the UK’s number 1 online marketplace connecting homeowners with quality local tradespeople. Over 80,000 tradespeople use their site to fill gaps in their diary, grow their reputation and expand their business. Between them they specialise in over 30 trades.

Head of Marketing Analytics Role

You will be responsible for assessing their marketing analytics needs, identifying the right tools and platforms, and lead the implementation of their marketing analytics tools. This person will be responsible for monitoring and interrogating marketing performance and identify the most efficient sources of traffic for conversion, retention, and monetization (revenue attribution). They will provide actionable business insights to our client’s management team.

Responsibilities

• Design and implement their Marketing analytics framework
• Gather business requirements from key stakeholders
• Understand industry best practices
• Assess and vet vendors
• Design analytics framework with input from Product and Development
• Lead implementation with cross-functional team
• Developing and generating custom marketing dashboards based on Marketing requirements
• Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data
• Analysing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth
• Analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi- channel attribution
• Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
• Performing ad-hoc analytics and conversion optimisation consultancies for clients and influencing conversion optimisation strategies with solid analytical data

Key outputs

• Design and implementation of Marketing analytics framework
• Ad hoc bespoke queries on product and customer insight
• Actionable customer insight – in particular building on the quant insights this position will drive by collaborating with the UX and segment owners to overlay qualitative insights creating deep and rich insights.
• Succinct and insightful outputs from product performance
• Well communicated and understood

Primary internal relationships

• Marketing
• Product

Skills and Experience

• Prior experience of leading and using successful analytics implementations
• digital marketing channels such as PPC, Display, Affiliates
• web and mobile analytics platforms
• tagging for analytics and attribution tools
• First rate analysis skills and very high level of numeracy including qualifications and/or significant experience in statistical techniques and
• Expert using data related software Google Analytics, Microsoft Excel, and potentially other modellingpackages
• Understanding of customer segmentation, customer retention, CRM tools, social and ability to make good
• recommendations for tools
• Strong interpersonal and communication skills with ability to present coherent recommendations
• based on fact and analysis.
• Degree-level education required preferably in mathematics or statistics or other quantitative disciplines
• Excellent ability to assess and interpret business data and ascertain if it is consistent, complete and accurate, and to identify and ‘troubleshoot’
• Can do spirit that brings general intelligence to the team plus the ability to execute across a variety of projects