Head of Marketing Data

JR United Kingdom; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a data-driven marketing leader to spearhead innovative data strategies. This exciting role involves partnering with marketing leaders to enhance targeted campaigns and drive business growth. You will lead a high-performing team of data specialists, refine targeting processes, and ensure data quality and compliance. The position offers a unique opportunity to work within a dynamic environment, leveraging cutting-edge tools to maximize marketing performance. If you are passionate about data and its impact on business success, this role is perfect for you.

Qualifications

• Extensive experience in marketing data within B2B financial services.
• Strong stakeholder relationship management skills.

Responsibilities

• Develop data plans to achieve business objectives and increase revenue.
• Collaborate with marketing teams to manage campaigns and data execution.

Skills

Data Strategy

Stakeholder Management

SQL

Data Quality Assurance

Tools

Microsoft Dynamics CRM

Marketo

Job description

Location: London, Hybrid 3 days in the office

Role type: 9-month FTC

Company

This global company is a leader in providing high-quality content, data, and events to professionals in private equity, venture capital, and real estate. Known for innovation, they offer valuable insights that help clients navigate complex markets and make informed decisions.

Role

Partnering with marketing leaders, you’ll drive data strategies that power targeted campaigns across subscriptions, events, sponsorships, and more. You'll build and lead a high-performing team of data specialists to support these goals.

You'll also seek out new data sources, refine targeting processes, and ensure data quality and compliance.

Responsibilities:

1. Develop data plans to achieve business objectives (to increase subscriber and network volumes, orders and revenue from delegates and sponsors).
2. Collaborate with global asset class marketing teams to identify target audiences, source and select data, and manage the execution, tracking, and analysis of marketing campaigns.
3. Leverage tools like Microsoft Dynamics CRM and Marketo to maximise marketing performance and data insights.
4. Lead briefings and training sessions with the marketing team to embed data-driven planning.
5. Work closely with the Data Science team and marketing managers to create post-campaign analysis reports that are accurate, timely, reviewed regularly, and actionable.

Requirements:

• Extensive marketing data industry experience gained within B2B financial services, business information, or events organisations.
• Ability to build strong stakeholder relationships, work under pressure, recruit, and manage a high-performing team.
• Good understanding of structured query language (SQL) for manipulating data from large data warehouses.
• Knowledge of General Data Protection Regulations and other privacy frameworks and their application within data-driven marketing environments.

Please send your CV to [emailprotected] to be considered for this position. Caselton Clark are a specialist recruitment agency for media, events, exhibitions, and conferences.