Head of Marketing - Content, CAPE

TN United Kingdom; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

A forward-thinking company is seeking a Head of Marketing to spearhead its marketing strategies for the Amazon Appstore. This pivotal role involves building and leading a dynamic team while driving customer engagement through innovative marketing initiatives. The ideal candidate will possess extensive experience in managing teams and collaborating across functions to enhance customer insights and marketing effectiveness. With a focus on data-driven decision-making, this position offers a unique opportunity to shape the future of marketing within a leading tech environment. Join this exciting journey to redefine customer engagement and drive growth!

Qualifications

• Proven experience in managing and developing marketing teams.
• Strong analytical skills to measure impact and drive improvements.

Responsibilities

• Build and lead a world-class marketing team focused on customer engagement.
• Work cross-functionally to deliver high-quality marketing programs.

Skills

Team Management

Data Analysis

Cross-functional Collaboration

Marketing Strategy Development

Customer Insights Research

Education

Bachelor's Degree in Marketing or Related Field

Master's Degree (Preferred)

Tools

Marketing Analytics Tools

CRM Software

Job description

Social network you want to login/join with:

Head of Marketing - Content, CAPE, London

Client:

Amazon UK Services Ltd.

Location:

London, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

Job Reference:

11b0d27c368a

Job Views:

3

Posted:

26.04.2025

Expiry Date:

10.06.2025

Job Description:

We are looking for an experienced Marketing & Sales leader who wants to build and run a world-class marketing team. Our business is responsible for bringing the Content from our 3P Partners to Fire TV, and Fire Tablet devices, and driving customer engagement across our business.

Our devices and services connect our customers to the videos, apps, and games they love through our Appstore and related products. We also support our developers of these apps and games with the mobile commerce services that power unique experiences in their content. Our business in Japan represents one of our largest international marketplaces.

As the Senior Manager, Marketing, you will build and lead the strategy for Amazon Appstore across the business. Your primary goal will be to ensure that the activities of our marketing function are strategic, efficient, scalable, and customer obsessed. You will do this as a leader within this business with the responsibility of hiring and developing your team and will evaluate growth opportunities based on industry trends and internal data, being responsible for the P&L in UK. You will also work in collaboration with business development, devices marketing, product marketing, finance, and advertising teams to develop new features and grow customer adoption and engagement.

The successful candidate is experienced in multiple marketing channels and willing to continuously test and learn and develop a team of marketers who can do the same. In this role, you will be accountable for the overall performance of our Marketing function, developing business cases, evangelizing new concepts, and gaining alignment from senior leadership within Amazon and externally with our App developer partners. He or she must be comfortable in driving high-level business decisions, thriving in ambiguous situations, collaborating with others, and building things from scratch.

A successful candidate will be highly analytical, resourceful, customer-focused, team-oriented, and will have an ability to thrive in a fast-paced environment. You will have a proven track record for leading successful marketing teams and programs across multiple touchpoints.

Key job responsibilities

1. Build and lead the team; define the marketing strategies that will guide your team and the rest of our business
2. Work cross-functionally with business development, marketing, finance, product, sales, insights and analysts, legal, and PR to deliver high-quality channel management and programs
3. Lead voice of the customer research programs including, brand tracking, NPS & CSAT, and call listening workshops to anchor teams on customer insights
4. Continually raise the bar on development of new tests and garner learning across website, blog, email, and sales enablement channels with a customer-first focus
5. Enable partner marketing teams and product marketing to leverage channels to drive adoption for new products and services
6. Own operations and prioritization of channel resources; conduct monthly business reviews and annual resource planning
7. Ability to identify global stakeholder needs, implement prioritization

BASIC QUALIFICATIONS

• Experience managing teams
• Experience driving direction and alignment with cross-functional teams
• Experience in marketing or marketing research
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal to senior leadership

PREFERRED QUALIFICATIONS

• Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video, and paid social
• Experience leading across multiple locales