Head of Marketing Attraction & Insights

www.findapprenticeship.service.gov.uk - Jobboard; East Midlands; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

An educational institution in the East Midlands is seeking a Head of Marketing Attraction & Insights. This role involves collecting and analyzing marketing data to inform strategies, optimizing recruitment campaigns, and providing insights into student demographics. The ideal candidate has a relevant degree, experience in D2C environments, and strong analytical skills. This position offers a mix of remote work and on-site responsibilities.

Benefits

49 days holiday including bank holidays

Membership of Teachers Pension Scheme

Discounts on railway annual season tickets

Continuous development opportunities

Employee Assistance Programme

Qualifications

• Experience in D2C environments using paid media channels.
• Proven ability to simplify complex information for diverse audiences.
• Flexibility to travel across sites.

Responsibilities

• Oversee collection, analysis, and reporting of marketing data.
• Develop and implement data-driven approaches for marketing campaigns.
• Generate insights into student demographics and preferences.

Skills

Data analysis

Statistical analysis

Communication skills

Commercial awareness

Education

Degree in a relevant field

Tools

Analytical tools

Job description

Optimistic - Equity- Kindness- Innovation– Collaboration

Are you passionate about turning data into actionable insights that drive marketing success? Do you thrive on solving complex problems and optimising performance? If so, we have an exciting opportunity for you! Derby College Group (DCG) are recruiting for Head of Marketing Attraction & Insights; this role will be a mix of working from home and covering all sites.

The Opportunity

This opportunity offers the chance to work closely with the Director of Marketing, Communications, and Admissions in a dynamic role focused on driving data-informed decision-making. The position is responsible for overseeing the collection, analysis, and reporting of data related to marketing and admissions activities. With a strong emphasis on strategy, the role involves developing and implementing data-driven approaches to optimize marketing campaigns, refine the student recruitment process, and generate meaningful insights into student demographics and preferences. It’s an exciting opportunity to contribute to the growth and success of the institution through impactful analysis and strategic support. There’s lots of scope to make this role your own, and really lead the way in helping us make data led decision making from your insight.

About you

You are a data-driven Marketing Analyst with strong commercial awareness and proven experience in D2C environments using paid media channels. Highly numerate and confident with large datasets, you excel at identifying trends and turning complex data into clear, actionable insights. You’re skilled in statistical analysis and analytical tools, with excellent communication skills that allow you to simplify complex information for diverse audiences. With a degree in a relevant field and flexibility to travel across sites, you bring both technical expertise and strategic thinking to support impactful marketing decisions.

The Benefits

49 days holiday (inclusive of 8 bank holidays and 6 closure days where these occur)
Membership of the Teachers Pension Scheme with a 28.68% employer contribution
Discount at our Ofsted rated ‘Outstanding’ onsite Little Explorers Nursery
TOTUM discount card (aka NUS/Student Discount Card) / discounted Tastecard
Discounts on East Midlands Railway Annual Season Tickets
Microsoft Office for FREE with 1TB of OneDrive cloud storage
Discount on treatments at SENSI our onsite salon at the Roundhouse
Flint Bishop Solicitors – free will writing, 1-hour free consultation with family department, 10% discount on Conveyancing services
Continuous development and progression opportunities
Free eye tests with Specsavers
Employee Assistance Programme
Cycle to Work Scheme
Equity, Diversity and Inclusion
We are committed to creating an inclusive workplace which promotes and values diversity. We welcome all talent irrespective of age, disability, neuro-divergence, sex, gender identity and gender expression, race, ethnicity, religion, belief, sexual orientation or other personal circumstances. We ensure that our policies and procedures treat all applicants consistently and fairly during our recruitment process.

If you have any questions about the recruitment process, reasonable adjustments, or about the role, please contact us at [e-mail].

Safeguarding statement

DCG is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. This post is exempt from the Rehabilitation of Offenders Act 1974 and all successful candidates will be subject to an enhanced Disclosure and Barring Service (DBS) check. An online search of the preferred candidate is also completed to help to identify any incidents or issues that have happened, and are publicly available online, which the college may need to explore with the candidate further. Please be advised that it is an offence to apply for this position if you are barred from engaging in regulated activity relevant to children.

Recruitment Agencies - We have a PSL of trusted partners to assist us when required and do not acknowledge any speculative CVs or unsolicited candidate introductions from agencies not on this list.