Head of Marketing - Asia

THG; Hale Barns; On-site; GBP 110,000 - 190,000; Full time

Benefits offered by this job

25 days annual leave

Enhanced maternity/paternity pay

Don’t want to work on your birthday? –

Volunteer leave

On-site gym

EAP

Staff discount up to 50%

On-site staff shop

Refer a friend bonus up to £1000

Anniversary gifts

Job summary

THG is seeking an experienced Head of Marketing for Myprotein Asia to lead localized marketing strategies across Asia websites, marketplaces and offline channels. You will drive traffic, performance and brand awareness, partnering with global teams to align messaging and execute data-driven campaigns.

The role requires 6+ years in marketing, with 2+ years in a strategic position, strong analytical skills, leadership ability, and a track record in digital marketing and e-commerce within health

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A Master’s degree is a plus.
• Minimum of 6+ years of experience in marketing, with at least 2 years in a strategic role.
• Proven experience in digital marketing, e-commerce, and brand management within health and wellness.
• Experience across multiple territories in Asia (Japan, Korea, China, South East Asia).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Demonstrated ability to lead and inspire a team.
• Strong project management skills with the ability to manage multiple priorities and meet deadlines.
• Proficiency in marketing tools and platforms, including Google Analytics, SEO tools, CRM systems, and social media management tools.

Responsibilities

• Strategic: Develop and implement the overall marketing strategy across our Asia territories to drive traffic, sales, and brand awareness.
• Digital Marketing: Oversee all digital marketing activities including SEO, PPC, social media, email, content, and affiliate marketing.
• Brand Management: Strengthen Myprotein’s brand presence and ensure messaging aligns with brand guidelines.
• Budget Management: Develop and manage the marketing budget to maximise ROI.

Skills

Strategic thinking

Digital marketing

Brand management

Analytical skills

Communication

Leadership

Project management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, or a related field

Master’s degree is a plus

Tools

Google Analytics

SEO tools

CRM systems

Social media management tools

Job description

Sitting within the Myprotein territory structure, we are seeking an experienced and dynamic Head of Marketing for Myprotein Asia. This role will be responsible for leading and executing localised marketing strategies across our Asia Territory, driving traffic, enhancing performance, and increasing brand awareness for the Asia websites, marketplaces and offline channels. The ideal candidate will be a strategic thinker with a proven track record in digital marketing and brand management within the e-commerce or health and wellness industries.,

Strategic:

• Working with the Managing Director, develop and implement the overall marketing strategy across our Asia territories for Myprotein to drive traffic, sales, and brand awareness.
• Align localised marketing strategies with global brand objectives and ensure consistency in messaging and brand identity.
• Lead market research efforts to identify trends, opportunities, and consumer insights to inform marketing strategies.

Digital Marketing:

• Coordinate with the central marketing teams to oversee all digital marketing activities including SEO, PPC, social media, email marketing, content marketing, and affiliate marketing.
• Working with the central marketing teams drive performance marketing initiatives to optimise traffic acquisition, conversion rates, and ROI.
• Utilise data analytics to monitor and report on the effectiveness of marketing campaigns and strategies, making data-driven decisions to enhance performance.

Brand Management:

• Working closely with the central brand team, strengthen Myprotein’s brand presence and reputation in the Asia market through innovative and impactful campaigns.
• Ensure all marketing communications are aligned with brand guidelines and values.

Budget Management:

• Develop and manage the marketing budget, ensuring efficient allocation of resources to maximise ROI.
• Monitor expenditures and analyse financial performance to maintain budgetary control.

• Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus.
• Minimum of 6+ years of experience in marketing, with at least 2 years in a strategic role.
• Proven experience in digital marketing, e-commerce, and brand management within the health and wellness or related industry.
• Experience working across multiple territories in Asia (Japan, Korea, China, South East Asia)
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Demonstrated ability to lead and inspire a team, fostering a culture of innovation and excellence.
• Strong project management skills with the ability to manage multiple priorities and meet deadlines.
• Proficiency in marketing tools and platforms, including Google Analytics, SEO tools, CRM systems, and social media management tools.

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster. What are you waiting for?, THG Nutrition is home to some of the world’s most trusted and best-loved wellbeing and nutrition brands, including Myprotein, the world’s largest online sports nutrition brand, alongside Myvegan, Myvitamins and MP Activewear.Our brands and people exist to break boundaries - to power and empower those who want more. We move fast, challenge convention, and back ourselves to win. These values shape how we work every day.

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.