Head of Marketing and Public Relations

COREcruitment Ltd; Reading; On-site; GBP 50,000 - 80,000; Full time

Job summary

An established hotel group is seeking a dynamic Head of Marketing & PR to lead their brand strategy and marketing efforts. This exciting opportunity allows you to take ownership of all marketing activities, working closely with the leadership team to enhance brand equity and drive customer engagement. You'll oversee digital marketing, manage public relations, and build loyalty programs, ensuring consistency in brand messaging and guest experience. Join this values-driven, creative business at a pivotal moment in its journey and make a significant impact on their marketing initiatives.

Qualifications

• Proven experience in a senior marketing role, preferably in hospitality.
• Strong understanding of multi-channel marketing strategies.

Responsibilities

• Develop and implement a comprehensive marketing and PR strategy.
• Lead public relations activities and manage media relations.

Skills

Strategic Marketing

Public Relations

Digital Marketing

Content Strategy

Customer Engagement

Education

Bachelor's Degree in Marketing or related field

Professional Marketing Certification

Tools

Social Media Platforms

Email Marketing Software

Marketing Analytics Tools

Job description

We are working with an established and highly respected hotel group renowned for its commitment to exceptional food, warm hospitality, and thoughtful guest experiences. They are now seeking a dynamic and experienced Head of Marketing & PR to lead brand strategy, communications, and marketing activity across the group.

The Opportunity

This is a fantastic opportunity for a senior marketing professional to join a values-driven, creative, and ambitious business at an exciting point in its journey. The successful candidate will take ownership of all brand, marketing, and PR activity—working closely with the leadership team to build brand equity, drive customer engagement, and support commercial growth.

Key Responsibilities

1. Develop and implement a group-wide, multi-channel marketing and PR strategy.
2. Lead all public relations activity including media relations, press campaigns, and storytelling.
3. Oversee digital marketing, including content strategy, social media, and email marketing.
4. Deliver successful marketing campaigns around openings, seasonal menus, and key events.
5. Build and nurture VIP and loyalty programmes to drive customer retention.
6. Act as brand guardian, ensuring consistency of tone, visual identity, and guest experience.
7. Work cross-functionally with operations and leadership to ensure alignment of marketing efforts.
8. Manage external agencies and, in time, build a high-performing internal marketing team.