Head of Marketing and Programming

ArtsJobs; Redcar; On-site; GBP 45,000 - 60,000; Full time

Job summary

A cultural organization is seeking a Head of Marketing and Programming to lead marketing, communications, and events programming. The ideal candidate will have extensive experience in public-facing cultural settings, strong leadership skills, and expertise in digital marketing. Responsibilities include developing multi-channel marketing strategies and managing a small team. This role offers a chance to shape community engagement and grow audiences effectively.

Qualifications

• Senior marketing professional with five years' experience in public-facing cultural settings.
• Proven success in delivering audience growth and marketing strategies.
• Expertise in digital marketing including SEO, SEM, social media.

Responsibilities

• Lead development and implementation of marketing strategies to promote Explore.
• Inspire and manage a team, ensuring clear expectations.
• Oversee Explore's NPO programme and deliver against targets.

Skills

Leadership skills

Digital marketing expertise

Communication skills

Stakeholder engagement

Budget management

Innovation encouragement

Experience with SEO, SEM

Audience development strategies

Education

Marketing qualification

Tools

WordPress

Mailchimp

Job description

Wed, 16 Jul 2025">published - Wed, 16 Jul 2025

Job Summary

Explore is seeking a visionary and strategic Head of Marketing and Programming to lead our marketing, communications, and events programming across our network of libraries and cultural venues.

Job Description

Reporting to the Chief Executive, this unique leadership role offers the chance to shape how Explore presents itself to the city-enhancing our reach, deepening engagement, and growing audiences for our diverse cultural and community offer. You will be instrumental in promoting Explore's brand and voice, delivering ambitious goals, and strengthening our presence locally and beyond.

You will lead multi-channel marketing strategies including web, social media, e-communications, print, and PR to engage users, partners, donors, and supporters. Your leadership will drive a cohesive city-wide events programme, oversee our Arts Council England NPO commitments, develop audience and digital marketing strategies, and ensure consistent branding across all platforms.

Managing a small team, you will encourage innovation and professional growth while collaborating with senior leaders on membership growth and strategic reporting.

Job Requirements

A senior marketing professional with at least five years' experience in a public-facing cultural or community setting
Proven success in delivering audience growth and marketing strategies across multiple channels
Strong leadership skills to inspire and manage teams effectively
Expertise in digital marketing including SEO, SEM, social media, and e-CRM
Experience managing budgets and driving income opportunities
Excellent communication and stakeholder engagement skills
Commitment to equity, diversity, and inclusion
Proficiency in tools like WordPress, Mailchimp, and knowledge of GDPR
Experience with Arts Council England funding and a marketing qualification are desirable

Job Responsibilities

To lead on the development and implementation of marketing and communications strategies using engaging content to promote Explore to multiple audiences, across multiple channels including PR, web, social media, e-comms and print to increase engagement amongst users, partners, supporters and donors.

To lead and inspire a team ensuring expectations, accountabilities and responsibilities are clear. To actively manage performance and encourage learning and development and engagement with change

To lead on development of an Explore wide events programme creating a centralized and co-ordinated approach to the communication and marketing of our events across all channels.

To provide oversight and leadership of Explore's NPO programme ensuring delivery against targets, collection of audience data and reporting.

To lead on audience research, development strategies and evaluation activities through the development and management of Explore's Audience Development Plan.

Job Overview

• Job Title: Head of Marketing and Programming

Copy of your CV and a covering letter (no more than 2 sides of A4) which matches your knowledge, skills and experience against the key responsibilities and knowledge, skills and experience of the role by Thursday 14th August 2025 to [e-mail]

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