Head of Marketing and E-commerce

Talantir; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Embassy of Beauty, a premier ecommerce and luxury skincare brand in London, seeks a commercially driven Head of Marketing & E-commerce to lead strategy, campaigns, and online revenue growth. You will oversee brand positioning, digital marketing, CRM, and e-commerce operations, driving optimization and cross-functional collaboration.

The role requires 7+ years in marketing/e-commerce leadership, with a track record of scaling revenue in beauty or premium brands.

Qualifications

• 7+ years of marketing and e-commerce leadership experience.
• Experience with beauty, luxury, or consumer brands preferred.
• Strong analytical and strategic thinking skills.

Responsibilities

• Develop and lead the overall marketing and brand strategy.
• Plan integrated campaigns across digital, social, PR, and partnerships.
• Drive e-commerce growth, optimize UX, and conversion rates.
• Oversee customer journey, CRM initiatives, and retention strategies.
• Lead product launches, merchandising, and promotional planning.
• Manage agency relationships and cross-functional collaboration.

Skills

Marketing

E-commerce

Leadership

Digital Marketing

Performance Marketing

CRM

Analytics

Tools

Shopify

Klaviyo

Google Analytics

Job description

## What Does This Head of Marketing and E-commerce Role Involve?Company DescriptionEmbassy of Beauty is a premier ecommerce, retail and treatment space located on Kensington Church Street, London. Known for launching beauty brands into the UK, Embassy of Beauty retails luxury, miche brands. Clients enjoy personalised skincare analyses from expert skin specialists, ensuring tailored skincare prescriptions to meet every individual’s needs. Embassy of Beauty is dedicated to delivering luxurious experiences and top-tier skincare solutions to its clientele.The RoleWe are looking for a commercially driven and strategic Head of Marketing & E-commerce to lead our marketing initiatives and drive online revenue growth. This role will oversee brand strategy, digital marketing, performance marketing, customer experience, and e-commerce operations to scale the business and strengthen Embassy of Beauty’s market position.You will play a key leadership role, working cross-functionally to deliver innovative campaigns, optimize the customer journey, and accelerate digital performance.Key ResponsibilitiesMarketing Strategy & Brand LeadershipDevelop and execute the overall marketing and brand strategy aligned with business objectivesLead brand positioning, messaging, and storytelling across all channelsPlan and execute integrated marketing campaigns (digital, social, PR, influencer, and partnerships)Manage brand equity and ensure consistency across all customer touchpointsE-commerce & Digital GrowthOwn e-commerce strategy, performance, and revenue growth targetsOptimize website performance, UX/UI, and conversion ratesOversee customer journey, retention strategies, and CRM initiativesManage online merchandising, product launches, and promotional planningPerformance & AnalyticsDrive data-led decision-making across marketing and e-commerce activitiesMonitor KPIs including ROAS, CAC, LTV, conversion rates, and revenue performanceIdentify growth opportunities through testing, optimization, and innovationLeadership & CollaborationBuild, mentor, and lead a high-performing marketing and e-commerce teamManage agency and external partner relationshipsCollaborate with product, sales, operations, and leadership teamsRequirements7+ years of experience in marketing and e-commerce leadership roles, preferably within beauty, luxury, or consumer brandsProven track record of scaling e-commerce revenue and brand growthStrong expertise in digital marketing channels including paid media, SEO, CRM, and social commerceExperience with e-commerce platforms (e.g., Shopify, Klaviyo etc) and analytics toolsStrong commercial mindset with excellent analytical and strategic thinking skillsExceptional leadership and stakeholder management Ability to recruit and mentor teams