Head Of Marketing And Communications

Michael Page; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player in student accommodation is seeking a dynamic Head of Marketing and Communications. This permanent role will involve leading corporate marketing strategies, overseeing brand identity, and enhancing digital platforms. You will manage a small team while driving brand awareness through various channels, including webinars and social media. This opportunity offers a collaborative environment where your strategic mindset and communication skills can shine. With a competitive salary and bonus structure, plus generous holiday allowances, this role is perfect for a seasoned professional looking to make a significant impact.

Benefits

Bonus up to 20%

29 days holiday plus bank holidays

Leadership of a small team

Flexible working environment

Qualifications

• 7+ years in corporate communications with expertise in annual report production.
• Skilled in developing multi-channel marketing strategies aligned with brand goals.

Responsibilities

• Lead corporate marketing and external communications strategy.
• Manage and enhance the corporate website with SEO improvements.
• Produce investor communications in collaboration with finance.

Skills

Corporate Communications

Brand Strategy

Digital Marketing

SEO

Content Creation

Stakeholder Engagement

Job description

Student accommodation brand in London

• Permanent position with a focus on corporate communications, website management, and brand strategy

About Our Client

A student accommodation brand located in Central London, seeking to recruit a new permanent Head of Marketing and Communications.

Job Description

1. Lead the corporate marketing and external communications strategy in line with the Strategic Framework and Business Plan.
2. Oversee external communications with a strategic plan to boost brand awareness and track KPIs.
3. Drive brand strategy and visual identity to ensure consistency and alignment with corporate goals.
4. Develop thought leadership content and manage the brand's involvement in webinars, podcasts, and events.
5. Support bids and tenders with strategic messaging, content, design, and proofreading.
6. Manage and enhance the corporate website with SEO, accessibility, and user experience improvements.
7. Produce investor communications, including reports and presentations, in collaboration with finance.
8. Lead the creation of the annual Sustainability Report, ensuring consistency and quality.
9. Manage marketing and communications budgets with a focus on ROI.
10. Optimise digital platform performance and oversee corporate social media content and approvals.
11. Supervise the Communications Manager and Creative Designer to deliver high-quality outputs.
12. Develop presentations and promotional materials for partners and stakeholders.
13. Plan event sponsorships and award submissions to boost brand recognition.
14. Provide PR and social media support to the Foundation.
15. Maintain an accurate, accessible, and up-to-date knowledge library.
16. Oversee production of creative assets and liaise with external agencies as needed.
17. Handle media enquiries, press activity, and media monitoring.
18. Champion the values and integrate them across communications.

The Successful Applicant

1. 7+ years in corporate communications with strong expertise in annual report production.
2. Experience supporting major bids and business development efforts.
3. Skilled in developing and delivering multi-channel marketing strategies aligned with brand goals.
4. Proven in-house content creator managing diverse communication channels.
5. Experienced across digital, print, and multimedia formats.
6. Strategic mindset with practical SEO and digital content skills.
7. Strong communicator, confident with senior leaders and external stakeholders.

What's on Offer

• Permanent opportunity
• Leadership of 2 people - communications manager and a graphic designer
• 3 days a week in the London office
• Bonus - up to 20%
• 29 days holiday plus bank holidays