Head of Marketing and Campaigns

University of Reading; Reading; On-site; GBP 150,000 - 200,000; Full time

Job summary

A prominent university in the UK seeks a Head of Marketing and Campaigns to lead strategic marketing across all audiences. The ideal candidate will have strong team management skills, a degree or equivalent in marketing, and experience in integrated marketing for diverse campaigns. Join a values-driven team as they champion innovative marketing practices. Competitive salary and benefits are offered.

Benefits

Flexible working arrangements

Diverse and inclusive workforce

Support for gender equality and LGBT+ equality

Qualifications

• Degree or equivalent experience in marketing and campaigns.
• Strong stakeholder and team management skills.
• Proven experience in student recruitment or customer acquisition.
• Expertise in integrated marketing across digital, CRM, and content.
• Data-informed approach to campaign planning.

Responsibilities

• Lead the Brand and Marketing Department for strategic marketing.
• Develop integrated marketing strategies for future students.
• Drive international marketing initiatives with Global Engagement Team.
• Ensure campaigns are data-driven and measurable.

Skills

Stakeholder management

Team management

Integrated marketing

Data-informed campaign planning

Digital marketing

Customer acquisition

Education

Degree or equivalent experience in marketing

Job description

Full Time, Permanent

The closing date for applications is 23.59 on 21st September 2025

Join Us as Head of Marketing and Campaigns

University of Reading Sustainable University of the Year 2025

2026 marks the University of Reading’s centenary year, celebrating 100 years of innovation, academic excellence, and global impact. We’re proud to be a university that pushes boundaries and leads positive change, both locally and internationally.

Our Strategy Is Built On Four Core Values

• A love of learning
• Creating new knowledge
• Embracing diversity in people and ideas
• Caring for our environment

We’re ranked among the top 30 UK universities globally, with over 27,000 students from 160+ countries. Our award-winning green campuses, including Whiteknights with its 15th consecutive Green Flag Award, reflect our deep commitment to sustainability. In 2025, we were named Sustainable University of the Year by The Times and The Sunday Times, and ranked in the top 50 globally for our impact on sustainable development (THE Impact Rankings).

About The Role

The Brand and Marketing Department is one of four professional service departments within the External Relations Directorate. It leads the university's strategic, insight-driven marketing and brand-building efforts. The team delivers consistent, high-quality campaigns across all audiences, channels, and markets, both in the UK and internationally.

As Head of Marketing and Campaigns, you’ll play a key leadership role in our Brand and Marketing Department, helping shape and deliver strategic, insight-led marketing across all audiences and markets.

You’ll Lead Two Core Areas

You’ll collaborate with colleagues across the External Relations directorate:

• With Future Students to develop integrated marketing strategies and support portfolio review.
• With the Global Engagement Team to drive international marketing initiatives.
• With Market Research and Engagement Services to ensure campaigns are data-driven and measurable.
• With the Director of Brand and Marketing on innovative brand activation projects.

And also across the wider university—building trust, sharing expertise, and being an ambassador for innovative, best practice marketing.

About You

We’re looking for a values-driven leader with:

• A degree or equivalent experience in marketing and campaigns
• Strong stakeholder and team management skills
• Proven experience in student recruitment or customer acquisition
• Expertise in integrated marketing across digital, CRM, and content
• A data-informed approach to campaign planning
• Experience working with agencies and in-house teams
• A passion for innovation and best practice in marketing

Please see the job description and personal specification for further details.

Interview date - 16 and 17 October

Contact Name: Simon Pride

Contact Job Title: Director of Brand and Marketing

Contact Email: [e-mail]

Alternative Contact Name: Fi Blair

Alternative Contact Job Title: Director of External Relations

Alternative Contact Email: [e-mail]

The university is committed to having a diverse and inclusive workforce, supports the gender equality Athena SWAN Charter and the Race Equality Charter, and champions LGBT+ equality. We are a Disability Confident Employer (Level 2). Applications for job-share, part-time, and flexible working arrangements are welcomed and will be considered in line with business needs.