Head of Marketing - 9 month FTC

Brand Recruitment; United Kingdom; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

A growing health and wellness business seeks a Head of Marketing for a maternity cover role, starting in March. This pivotal position involves accountability for the marketing function, driving customer acquisition, and managing key brand relationships. Ideal for candidates with a strong marketing background and experience in multi-brand environments. The role is based in Milton Keynes with a combination of on-site and remote work.

Qualifications

• Successful track record in marketing across B2C and B2B.
• Experience with trade partners for business growth.
• Strong communicator and influencer with data-driven mindset.

Responsibilities

• Oversee marketing function and deliver commercial outcomes.
• Manage marketing strategy and partnerships to acquire customers.
• Lead a marketing team and oversee relationships with external agencies.

Skills

Multi-brand environment

Campaign execution

Analytical mindset

Strong communication

Customer acquisition

Job description

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This is an outstanding opportunity for a Head of Marketing or accomplished Marketing Manager to get their teeth into a multi-faceted role working for a growing business in the health and wellness sector. With an ideal start date in March, this maternity cover role reports to the CEO and has full accountability for the marketing function along with the delivery of critical commercial outcomes. Part of their impressive growth plan 2025 includes launching a new business unit.

It's likely you’ll have:

• A track record of success in a multi-brand environment
• Execution of campaigns across a range of off and on-line channels in both B2C and B2B arenas
• Experience working with trade partners, affiliates or franchisees to drive business growth, acquire new customers and retain existing
• A keen eye for detail and data – whilst the business is very entrepreneurial, their success is underpinned by an analytical mindset

Along with top-notch marketing acumen, you’ll be a strong communicator, able to influence and motivate both internally and externally. Presenting to dozens of stakeholders won’t daunt you, nor will being called upon to produce articulate and compelling written communications. There may also be call for travel to Ireland and possibly slightly further afield. As a key player in the wellness industry, the company will appeal to anyone with an interest in health and fitness, although this isn’t essential.

This role will see you working on the company’s portfolio of brands alongside managing the central company brand. As well as being guardian of these brands, you will fine tune the principal drivers of new customer acquisition across the portfolio through campaign bursts, partner marketing and retention activity, whilst simultaneously positioning and driving the company brand in order to acquire new trade partners. You’ll create and deliver the marketing calendar and manage partnerships and seasonal promotions. Leading a small marketing team and working closely with other internal departments, you’ll also oversee key relationships with external agencies that contribute vital resource to your team’s efforts.

The company thrives in a focussed, hands-on environment where everyone from the CEO down will roll up their sleeves to get the job done, as well as make the tea! The role is based in Milton Keynes with 2 days from home, so is commutable from across Buckinghamshire, parts of Oxfordshire, Berkshire, Northamptonshire, Bedfordshire and Hertfordshire.