Head of Marketing - 12 month FTC

Lime Talent; United Kingdom; Hybrid; GBP 90,000; Full time

Job summary

A purpose-driven consumer goods company in the UK seeks a Head of Marketing to lead brand growth and engagement. This role involves managing PR, developing partnerships, and executing marketing campaigns. Ideal candidates will have strong brand marketing experience, project management skills, and a good understanding of the UK market. The position is remote with occasional office visits in London.

Qualifications

• Proven experience leading brand marketing activity, preferably in a DTC or purpose-led organisation.
• Demonstrated success in delivering PR, partnership, and brand-led marketing initiatives.
• Strong project management skills, with the ability to juggle multiple initiatives.

Responsibilities

• Drive brand growth and audience engagement within the UK market.
• Lead the UK public relations programme to elevate brand visibility.
• Develop and manage strategic partnerships to enhance brand credibility.
• Design and implement marketing campaigns that engage priority audiences.

Skills

Brand marketing experience

Understanding of UK consumer behaviour

Data-driven decision making

Project management skills

Experience in PR and partnerships

Job description

This range is provided by Lime Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Lime Talent

Job Title: Head of Marketing (12 month FTC)

Location: UK, Remote (London office 1 day a fortnight)

The Company

A purpose-led consumer goods company creating sustainable household products, with a strong focus on environmental impact and global giving. Operating primarily through direct-to-consumer channels, the brand is known for its distinctive tone, high customer loyalty, and commitment to reinvesting profits into clean water and sanitation initiatives. The business combines commercial growth with a mission to drive meaningful, global change.

Role Purpose

The Head of Marketing is responsible for driving brand growth and audience engagement within the UK market through strategic oversight and execution of key initiatives. This includes leadership of marketing activity across media, public relations, brand partnerships, and experiential campaigns. The role plays a crucial part in expanding the business's reach and impact, aligned with commercial goals.

Key Responsibilities

PR & Media Management:

• Lead the UK public relations programme to drive brand visibility, establish thought leadership, and create media content suitable for integrated campaign use.

Brand Partnerships:

• Develop and manage strategic partnerships with complementary brands to enhance brand credibility, expand reach, and engage new customer segments.

Experiential & Local Campaigns:

• Design and implement hyperlocal and experiential marketing campaigns that build awareness and affinity with priority audiences.
• Develop and deliver go-to-market plans for key product launches and campaigns, ensuring cross-functional alignment and timely execution.

Campaign Planning & Execution:

• Lead marketing initiatives from strategy through to execution, ensuring all activity is insight-led, measurable, and aligned with UK market priorities.

Performance Analysis:

• Leverage marketing data to evaluate campaign performance, optimise marketing investment, and provide insight-led recommendations for future activity.

Stakeholder Engagement:

• Collaborate effectively with internal and global teams, acting as an advocate for the UK market while supporting broader organisational objectives.

Coaching & Collaboration:

• Provide on-the-job coaching and support to junior team members. Foster collaboration across marketing, creative, and commercial functions.

Key Skills & Experience

• Proven experience leading brand marketing activity, preferably in a DTC or purpose-led organisation.
• Strong understanding of UK consumer behaviour and media landscape.
• Demonstrated success in delivering PR, partnership, and brand-led marketing initiatives.
• Experience using data to inform strategic decisions and measure campaign impact.
• Strong project management skills, with the ability to juggle multiple initiatives and stakeholders.
• Comfortable with ambiguity, fast-paced environments, and hands-on execution.
• Experience managing cross-functional relationships and influencing global marketing teams.

What Success Looks Like

• Increased brand awareness and consumer trust in the UK market.
• Successful execution of PR, partnership, and experiential campaigns that drive measurable growth.
• High-performing, insight-led go-to-market campaigns for new product launches.
• Efficient and strategic prioritisation of UK marketing resources and initiatives.
• Positive cross-functional relationships that elevate the UK’s presence in global marketing planning.

Lime Talent is a recruitment agency specialising in the consumer goods industry. To view a broader selection of our current vacancies go to www.limetalentgroup.com

By making an application to Lime Talent you confirm that you have read and agree to our privacy policy which can be found at https://www.limetalentgroup.com/privacy-and-data-policies

The Lime Talent team always review and process job applications swiftly. However, due to the high volume of CVs that we receive online, we regrettably are not always able to respond to every applicant individually. If you’ve not heard from us within 5 working days, unfortunately on this occasion your application has not been successful.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Manufacturing, Quality Assurance, and Supply Chain

• Industries

  Food and Beverage Manufacturing, Food and Beverage Retail, and Wholesale Food and Beverage

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