Head of Marketing - 12 Month FTC

Seatfrog; United Kingdom; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

Seatfrog is seeking a Head of Marketing for a 12-month FTC to lead their marketing initiatives. You will develop a comprehensive marketing strategy, collaborate with cross-functional teams, and manage a talented marketing team to enhance brand awareness and user engagement.

Benefits

Remote-first working model

A 4-day workweek

Private healthcare via Aviva

Gym discounts and wellness incentives

Electric car leasing

Salary sacrifice childcare and parental leave

Qualifications

• Experience in high-growth startups or scaleups.
• Strong background in managing relationships at leadership and C-Level.

Responsibilities

• Develop and execute a comprehensive marketing strategy.
• Lead acquisition and retention efforts to grow MAU.
• Oversee marketing budget allocation and manage performance metrics.

Skills

Marketing for consumer brand mobile apps

Cross-functional collaboration

Leadership

Data-driven decision making

Job description

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About The Company

Technology has revolutionised the world we live in, yet somehow the rail industry has stayed much the same as it was 30 years ago. Seatfrog is here to change that.

We're on a mission to build a better future for billions of passengers and the rail companies that carry them. We've already reinvented how upgrading your seat is done - now affordable and lightning fast to over 870 destinations - and enabled customers to effortlessly swap between train journeys. But we're not stopping there! We're on our way to becoming the ultimate travel companion and the only app you'll ever need when travelling by rail in the UK and beyond.

We’re building a stellar team to achieve our audacious goals. We strive to create an environment where you can do your best work. Join us, and you’ll be challenged and supported in equal measure. Ours is a culture with spirit and substance and our people are empowered to make the bold decisions others wouldn’t and haven't.

Salary

Usually we publish salaries, but for this role we’re intent on finding the right person. So let us know what you’re looking for, and we can discuss the package.

About The Team You'll Be Joining

As the most senior marketer in the business, you’ll be leading a full stack marketing team across product marketing, growth marketing, CRM, brand, partnerships, and social with the opportunity to bring in freelancers and agencies for additional coverage. You’ll partner closely with Data, Design, and Product to ensure messaging and campaigns resonate in the market. You’ll own the strategy, budgets, and partnerships, collaborating with clients, freelancers, and investors.

About The Role

This is a 12 month FTC (on a 4 day week). You’ll be covering our existing Marketing Lead during a growth phase, working with Finance, Design, Product, and Data to acquire, engage, and retain users, driving growth and revenue while building a world-class brand. You will be the guardian of 1.5m Seatfrog customers (and growing!). You’ll monitor key metrics like MAUs, upgrade volume, cross-sell/upsell, and own marketing’s role in commercial metrics such as ARPU, LTV, and CACs. Success requires collaboration, influence, strategic thinking, and data-driven decisiveness, supported by strong leadership and fundamentals.

What You'll Do

• Develop and execute a comprehensive marketing strategy aligned with company goals.
• Partner with research and product teams to understand and champion customer needs.
• Build and foster a world-class brand.
• Oversee PR to enhance awareness of Seatfrog’s offerings.
• Define, track, and report on marketing OKRs and performance metrics.
• Manage attribution models and measurement frameworks for spend efficiency.
• Oversee marketing budget allocation across brand, performance, and product marketing.
• Lead acquisition and retention efforts to grow MAU and improve customer lifetime value.
• Optimize CAC through channel testing and performance analysis.
• Collaborate with product teams to create engaging customer journeys.
• Promote a test-and-learn culture with a balance of quick wins and long-term initiatives.
• Partner with product and design teams for customer and competitor insights.
• Align internal stakeholders around marketing priorities.
• Lead and develop a high-performing marketing team, including hiring, coaching, and performance management.
• Foster a collaborative and commercially-minded marketing culture.

You'll Have Experience In

• Marketing for consumer brand mobile apps
• High-growth startups or scaleups
• Collaborating with cross-functional product and engineering teams
• Managing relationships at leadership and C-Level
• Bonus: experience in travel or train industries

What's On Offer

• A team culture with a net promoter score of 92
• Remote-first working model with fully expensed monthly team days
• A 4-day workweek for better work/life balance
• Private healthcare via Aviva, gym discounts, and wellness incentives
• Benefits including salary sacrifice childcare, parental leave, electric car leasing, and free rail upgrades

We support flexible working arrangements across the UK, with a great office in Shoreditch available if preferred.

The Process

• 30-minute screener with Lucy (Talent + People Partner)
• 60-minute technical interview with Carolyn (Marketing Lead) and Alex (Head of People)
• Partnering interview with Tony (FD) and John (Head of Product)
• 30-minute final interview with Iain (CEO)

We value diversity and inclusion. Your application will be considered on merit, regardless of race, age, gender, religion, sexual orientation, disability, or other factors. Please let us know if you need accommodations for the interview process.