Head of Marketing – 12 month FTC

Lime Talent Ltd; London; Hybrid; GBP 70,000 - 80,000; Full time

Job summary

A purpose-led consumer goods company is seeking a Head of Marketing to drive brand growth and audience engagement in the UK. You'll lead marketing initiatives in PR, partnerships, and experiential campaigns, utilizing data-driven strategies to ensure alignment with commercial goals. Your success will be measured by increased brand awareness and consumer trust. This is a remote role with office days in London.

Benefits

Excellent benefits

Qualifications

• Proven experience in a DTC or purpose-led organisation.
• Strong understanding of the UK media landscape.
• Experience using data to inform campaigns.

Responsibilities

• Lead the UK public relations programme to improve brand visibility.
• Develop strategic partnerships with complementary brands.
• Design and implement local marketing campaigns.
• Develop go-to-market plans for product launches.
• Evaluate campaign performance using marketing data.

Skills

Leading brand marketing activity

Understanding of UK consumer behaviour

Delivering PR and partnership initiatives

Using data for strategic decisions

Project management skills

Managing cross-functional relationships

Job description

Job Title: Head of Marketing (12 month FTC) Location: UK, Remote (London office 1 day a fortnight) Salary: £70-80k + excellent benefits The Company A purpose-led consumer goods company creating sustainable household products, with a strong focus on environmental impact and global giving. Operating primarily through direct-to-consumer channels, the brand is known for its distinctive tone, high customer loyalty, and commitment to reinvesting profits into clean water and sanitation initiatives. The business combines commercial growth with a mission to drive meaningful, global change. Role Purpose The Head of Marketing is responsible for driving brand growth and audience engagement within the UK market through strategic oversight and execution of key initiatives. This includes leadership of marketing activity across media, public relations, brand partnerships, and experiential campaigns. The role plays a crucial part in expanding the business's reach and impact, aligned with commercial goals. Key Responsibilities PR & Media Management:

• Lead the UK public relations programme to drive brand visibility, establish thought leadership, and create media content suitable for integrated campaign use.

Brand Partnerships:

• Develop and manage strategic partnerships with complementary brands to enhance brand credibility, expand reach, and engage new customer segments.

Experiential & Local Campaigns:

• Design and implement hyperlocal and experiential marketing campaigns that build awareness and affinity with priority audiences.

Go-To-Market Strategy:

• Develop and deliver go-to-market plans for key product launches and campaigns, ensuring cross-functional alignment and timely execution.

Campaign Planning & Execution:

• Lead marketing initiatives from strategy through to execution, ensuring all activity is insight-led, measurable, and aligned with UK market priorities.

Performance Analysis:

• Leverage marketing data to evaluate campaign performance, optimise marketing investment, and provide insight-led recommendations for future activity.

Stakeholder Engagement:

• Collaborate effectively with internal and global teams, acting as an advocate for the UK market while supporting broader organisational objectives.

Coaching & Collaboration:

• Provide on-the-job coaching and support to junior team members. Foster collaboration across marketing, creative, and commercial functions.

Key Skills & Experience

• Proven experience leading brand marketing activity, preferably in a DTC or purpose-led organisation.
• Strong understanding of UK consumer behaviour and media landscape.
• Demonstrated success in delivering PR, partnership, and brand-led marketing initiatives.
• Experience using data to inform strategic decisions and measure campaign impact.
• Strong project management skills, with the ability to juggle multiple initiatives and stakeholders.
• Comfortable with ambiguity, fast-paced environments, and hands-on execution.
• Experience managing cross-functional relationships and influencing global marketing teams.

What Success Looks Like

• Increased brand awareness and consumer trust in the UK market.
• Successful execution of PR, partnership, and experiential campaigns that drive measurable growth.
• High-performing, insight-led go-to-market campaigns for new product launches.
• Efficient and strategic prioritisation of UK marketing resources and initiatives.
• Positive cross-functional relationships that elevate the UK’s presence in global marketing planning.