Head of Marketing

Proximity Recruitment; United Kingdom; Hybrid; GBP 70,000 - 75,000; Full time

Job summary

An ambitious technology business in the hospitality sector is seeking a dynamic Head of Marketing to shape their marketing strategies. This role involves leading a team, managing substantial budgets, and driving data-driven initiatives to enhance market presence. With a focus on both domestic and international markets, the successful candidate will have the opportunity to influence growth and expand their career into a CMO position. If you have a background in hospitality technology and a passion for innovative marketing, this position offers a unique chance to make a significant impact in a rapidly evolving industry.

Qualifications

• Experience in hospitality technology or related fields is essential.
• Proven track record in developing and executing marketing strategies.

Responsibilities

• Develop and execute a data-driven marketing strategy aligned with business objectives.
• Lead marketing analytics and reporting to track performance metrics.
• Manage a team and oversee marketing KPIs for growth.

Skills

Data-driven marketing strategy

Marketing analytics

Lead generation

Marketing automation tools

Digital performance metrics

Content marketing strategies

Customer segmentation analysis

A/B testing

Team leadership

Job description

Proximity Recruitment provided pay range

This range is provided by Proximity Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Proximity Recruitment

Managing Director @ Proximity Recruitment - Digital, Marketing, Data & eCommerce Recruitment

Proximity Recruitment is working on an exclusive basis with an ambitious & innovative Hospitality & EPOS Technology business to find a dynamic Head of Marketing (£70,000 - £75,000 + Bonus + Benefits). The role will shape & develop their go-to-market proposition for domestic & international marketing strategies. Please only apply if you have EPOS or Hospitality Technology experience.

On the SLT & working closely with the board, the successful candidate will manage multi-million pound budgets, initially leading a team of 2 with plans to expand & with potential to grow into a CMO position.

Responsibilities include:

• Develop & execute a data-driven marketing strategy aligned with business objectives to generate the MQLs required for growth.
• Lead marketing analytics & reporting.
• Own marketing KPIs, including lead generation, conversion rates, CAC, LTV, & ROI tracking.
• Implement & manage marketing automation tools.
• Collaborate with commercial, product & service teams.
• Analyse customer segmentation & behaviour to refine targeted marketing initiatives.
• Oversee digital performance metrics such as SEO, PPC, social media, & email marketing analytics.
• Develop & manage content marketing strategies.
• Drive strategic partnerships & thought leadership within the hospitality technology industry.
• Lead, mentor, & develop the marketing team, fostering a data-driven, high-performance culture.
• Ensure best practices for A/B testing, CRO, & campaign performance tracking.
• Report regularly to the board.

The business is investing heavily in marketing & expanding internationally, with over 900 retained brands. The successful candidate will have hospitality technology or hospitality experience.

The role is based in the North of England, with expectations to be in the office once a fortnight, offering further flexibility for the right candidate.

Please don’t hesitate to apply for more details.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Advertising, Marketing, and Public Relations

Industries

• Hospitality, Software Development, and IT System Custom Software Development

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London, England, United Kingdom 4 days ago

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