Head of Marketing

Somnia; United Kingdom; Remote; USD 175,000 - 200,000; Full time

Job summary

Somnia is seeking an experienced Head of Marketing to lead branding and user acquisition efforts in the dynamic blockchain space. This vital role involves crafting compelling campaigns and managing marketing strategies for a groundbreaking EVM-based blockchain aimed at revolutionizing online applications. Join us in driving brand growth and community engagement as we redefine the future of decentralized finance.

Benefits

Starting bonus

Qualifications

• Minimum 5 years of experience in marketing in the Web3 space.
• Experience in launching a layer 1 blockchain.
• Strong written and verbal communication skills.

Responsibilities

• Develop and execute the overall marketing strategy.
• Build and manage a high-performing marketing team.
• Create and execute branding and go-to-market strategies.

Skills

Marketing Strategy

Brand Positioning

User Acquisition

Communication Skills

Team Leadership

Job description

Web3 has created a new era of decentralised finance, democratising financial access. However, it has fallen short in generating mass consumer applications and remains largely centered around finance. We believe blockchain technology is a cornerstone for the future of new, open Internet applications.

Today, there are limits to what you can build on-chain. Many factors constrain this, from the cost of running applications to the fundamental performance limitations of existing blockchains. We believe that new technologies can unlock a new class of real-time applications that normally must be built on Web2 foundations. Enabling these systems to be built on-chain will allow the free movement of businesses and users between online platforms, creating what we call a true virtual society.

We are building Somnia, a fast and cost-effective EVM-based blockchain, to achieve this. Somnia is a layer-one blockchain with full EVM compatibility, capable of processing over 1,000,000 transactions per second with sub-second latency and low fees. This will unlock a new wave of on-chain applications. Initially, we are focusing on gaming, metaverse, and social experiences. But we are not even 100% certain of what can be built with the technology we are creating.

Somnia is being developed by Virtual Society Foundation, an independent organisation initiated by Improbable, a British start-up that has been at the forefront of building virtual worlds for over a decade. VSF received initial funding from MSquared, which raised $150 million in funding from a16z crypto, SoftBank, Mirana Ventures, CMT Digital, and SIG.

About

We are seeking a dynamic and strategic Head of Marketing to drive our brand's growth and engagement. You will lead marketing initiatives, build brand, craft compelling campaigns, and drive user acquisition and manage external agency relationships. Your expertise in blockchain and gaming will be pivotal in positioning our products to resonate with audiences in the blockchain space.

Responsibilities

Among other things, you will be responsible for:

• Develop and execute the overall marketing strategy to raise brand awareness, overall growth and user acquisition.
• Create and execute branding, positioning, and go-to-market strategies for new products and features.
• Define and strengthen the brand's identity, ensuring consistent messaging and a unique value proposition in the blockchain gaming space.
• Drive brand growth through strategic campaigns, innovative partnerships, and engaging community-building initiatives.
• Collaborate with the Engineering and BizDev teams to create cohesive messaging across all channels.
• Plan and execute Web3 campaigns and launches.
• Build, manage and nurture a high-performing marketing team, fostering creativity and data-driven decision-making.
• Leverage partnerships, events, and influencer marketing to amplify reach within the blockchain and gaming spaces.
• Analyze performance metrics and optimize campaigns to meet KPIs and ROI goals.
  
  

Requirements:

• A minimum of 5 years of experience in marketing in the Web3 space.
• Experience in launching a layer 1 blockchain, and managing full cycle.
• Good knowledge of the blockchain industry and crypto community.
• Ability to craft and execute short-term and long-term strategies that are aligned with business goals.
• Proven experience in building and scaling brands, with a strong focus on positioning and growth in competitive markets.
• Expertise in crafting and executing brand strategies that drive awareness, engagement, and long-term audience loyalty.
• Ability to design and execute growth activities.
• Exceptional written and verbal communication skills.
• Demonstrated ability to lead teams, manage stakeholders, and collaborate across departments.
  
  

Nice to haves:

• Experience in gaming.
  
  

Role Location

• The role is remote, but strong preference for Europe or Asia.
  
  

Reporting Lines

• This role will report to the Director.
  
  

Compensation

• $175k + starting bonus
  
  

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Blockchain Services

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