Head of Marketing

CVS Group; United Kingdom; Hybrid; GBP 59,000 - 70,000; Full time

Job summary

A dynamic veterinary services provider in the UK is seeking a Head of Marketing to implement strategic marketing initiatives and enhance brand value. The successful candidate will lead a high-performing team, manage the marketing budget, and work collaboratively across the organization. A salary of up to £70,000 is offered, alongside benefits like substantial holiday and health cash plans. Experience in B2C marketing is essential, and a degree in business or related fields is preferred.

Benefits

6.6 weeks holiday

Buy/sell holiday scheme

Pension matched up to 6%

Health cash plans

Generous staff discount on pet care and products

Qualifications

• Proven experience in leading B2C marketing functions.
• Strong negotiation and relationship-building skills.
• Ability to inspire and lead a high-performing team.

Responsibilities

• Implement marketing strategy and drive marketing operational efficiencies.
• Enhance and protect brand value, ensuring consistent messaging.
• Develop and manage the marketing budget, ensuring efficient resource allocation.

Skills

B2C Marketing Experience

Leadership

Communication Skills

Strategic Thinking

Analytical Skills

Education

Degree in Business/Marketing/Animal Care

Job description

CVS Group plc is an AIM listed, international integrated veterinary services provider, which delivers to clients through four business areas; our veterinary practices, diagnostic laboratories, and e-commerce division. Our success is derived from the passion our people have for animals and for making pets a priority, it's what is at the heart of our work, every day.

The Group generates revenue of more than £500m from 500 practices across the UK and Australia, with more than 8,000 employees across vets, nurses, other clinical employees and within our support office. In a growing pet market, we are well positioned for both organic and acquisitive growth, and significant investment projects are in progress to enhance our infrastructure and central support for the Group.

The leadership team of CVS carry the attributes of the animal caring focus throughout the Group. Employees are supported to learn and grow, internal promotions are encouraged and the dynamic environment provides opportunities to really make a difference.

Summary of the role:

The Head of Marketing is responsible for implementing the marketing strategy and drive marketing operational efficiencies of CVS Group.

This role requires a leader who can enhance brand value, drive growth through innovative marketing initiatives, and strengthen our position in the market.

Alongside a salary of up to £70,000 DOE, we are offering benefits including;6.6 weeks holiday, buy/sell holiday scheme, pension matched up to 6%, health cash plans, 1 day extra holiday per year up to 5 years, enhanced maternity/paternity/adoption leave, generous staff discount on pet care and products.

Please note: this is a home based position (with some travel)

Key Responsibilities:

1. Strategic Planning & Execution:

• Work with the Marketing & Ecommerce Director to create and implement a comprehensive marketing strategy that aligns with the CVS's goals and objectives.
• Lead market research efforts to understand consumer trends and competitive landscape, to translate into actionable insights.
• Work collaboratively with the Head of Digital Experience to ensure strategies are consistent

1. Brand Management:

• Enhance and protect the CVS Group of brands, ensuring consistent messaging across all platforms.
• Oversee brand identity, marketing communications, content strategy and service communications.
• Coordinate and manage both national and local marketing campaigns, ensuring stakeholder engagement and effective execution

1. CRM & Campaign Marketing:

• Lead CRM initiatives and design innovative marketing campaigns to engage target audiences
• Utilise data analytics to optimize and evaluate marketing performance.

1. Team Leadership:

• Establish the optimum operational model for marketing to support the business.
• Manage and mentor a high-performing marketing team.
• Foster an innovative and collaborative team environment.

1. Budget Management:

• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Track and report on ROI for marketing activities.

1. Partnership & Collaboration:

• Collaborate closely with wider teams such as Digital Experience and Operational teams to ensure alignment across all commercial activities.
• Build and maintain relationships with external partners and agencies.
• Establish and manage strategic partnerships that enhances market presence and product / service offering.
• Maintain effective relationships with key stakeholders across CVS.

Key Skills Required:

• Proven experience in leading B2C marketing functions, preferably at a senior management level
• Proven track record in driving commercial performance in a fast-paced, growth-oriented environment.
• Experience in building commercial marketing teams, with a focus on aligning capabilities to business needs.
• Strong negotiation and communication skills, building and maintaining excellent relationships with key stakeholders and partners.
• Exceptional communication and engagement skills with the ability to gain respect, build relationships and influence outcomes internally and externally at all levels
• Strong leadership and people management skills with the ability to inspire and lead a high-performing team.
• Strategic thinker with a hands-on approach and the ability to execute.
• Deep understanding of market dynamics, customer needs, and competitive landscape. Experience of the pet care industry would be advantageous but not essential.
• Analysing performance MI to drive improvements and influence the growth agenda is essential
• Excellent communication skills, both verbal and written
• Work collaboratively and be able to prioritise workload effectively and remain solution focussed throughout all areas of work.
• Strong interpersonal and interpretation skills will allow you to have open jargon-free conversations with the business.
• Degree or equivalent in business/marketing/animal care subjects (or qualified by extensive experience).

CVS is committed to being a fully inclusive place to work where all our colleagues are encouraged and supported to be themselves, where difference is celebrated and where everyone feels able to deliver their best. We are also determined to build a workforce that is more representative of our diverse communities and the people we provide our services to.