Head of Marketing

jobs.jerseyeveningpost.com-job boards; United Kingdom; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading company in the financial services sector is seeking a Marketing Lead to drive their marketing strategy across international markets. This role requires a strong track record in brand building and cross-functional team management, focusing on corporate services and wealth management sectors.

Qualifications

• Demonstrated success in building brands in B2B/B2B2C environments.
• Experience in international financial markets and corporate services.
• Proven track record in managing high-performance teams.

Responsibilities

• Lead the marketing team and accountable for marketing strategy.
• Develop brand identity and manage multi-channel media campaigns.
• Build and manage relationships with PR agencies.

Skills

Brand building

Cross-functional team management

Data analysis

Media campaign planning

PR and agency relationship management

Job description

The candidate will lead a marketing team and be accountable for the marketing spend, define and own marketing strategy which will require working with sales and product to understand and define key objectives. They will build and lead a high-performance marketing function, use data to direct spend and measure ROI, develop a clear and articulate brand identity highlighting differences in target markets and product capability, ensure consistency of website and marketing collateral, plan and manage media campaigns across multiple channels, and manage PR and agency relationships.

Requirements include a track record of building brands, ideally in a B2B and/or B2B2C environment, experience working in multiple international financial markets with knowledge of key industry events. Ideally, candidates will have a strong understanding of professional corporate services, wealth management, and captive insurance sectors, and experience marketing to these sectors on an international basis. A proven track record of building and managing a cross-functional team to succeed in scale-up/start-up environments is also required.

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