Head of Marketing

Stevenage Football Club; United Kingdom; On-site; GBP 40,000 - 50,000; Full time

Job summary

Stevenage Football Club seeks a visionary Head of Marketing to drive the club's brand, media, and marketing strategy, positioning media as a core pillar for growth. This executive role involves leading a forward-thinking marketing operation, enhancing audience engagement and driving new revenue streams.

Qualifications

• Experience within football, sport, media, or entertainment is ideal.
• Ability to drive brand and audience growth.
• Experience leading high-performing teams.

Responsibilities

• Lead club’s brand, media, and marketing strategy.
• Develop the Media & Marketing department.
• Deliver digital and traditional marketing campaigns.

Skills

Strategic thinking

Project management

Stakeholder management

Performance tracking

Education

Proven experience in a senior marketing role

Job description

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Reports To: CEO and the board

Contract Type: Full-time

Salary: £40,000–£50,000 base + performance-related incentives

Applications To:[e-mail]

About Stevenage FC

Stevenage Football Club is an ambitious, established League One football club with a clear strategic vision for the future. With a commitment to excellence on and off the field, we strive for continuous growth, innovation, and development.

The Opportunity

Stevenage FC is seeking a visionary, commercially-minded leader to drive the execution of our newly defined brand, media, and marketing strategy — positioning media as a core pillar of the club’s next phase of commercial growth.

This is a rare opportunity to lead a forward-thinking football media and marketing operation — blending content, creativity, and data to accelerate audience growth, deepen engagement, and drive commercial performance.

As Head of Marketing, you’ll take ownership of the club’s media and marketing function at a pivotal moment in our journey. This is a leadership role with a clear runway to develop into Stevenage FC’s first Chief Marketing Officer.

Key Responsibilities

• Lead the execution of the club’s brand, media, and marketing strategy, ensuring alignment with commercial objectives and long-term growth ambitions.
• Oversee and grow the Media & Marketing department, developing the existing team and recruiting new talent to execute the club’s strategy.
• Deliver high-impact, insight-led campaignsacross digital, social, content, email, and traditional channels to drive audience growth, engagement, and revenue.
• Grow and monetise the club’s audience, driving performance across ticketing, retail, hospitality, partnerships, and identifyingnew commercial revenue streams.
• Manage the club’s content calendar and digital output.
• Own performance tracking, using data to inform decisions, optimise spend, and measure impact.
• Scale CRM and data capture initiativesto enable targeted communication, improve personalisation, and increase fan loyalty and lifetime value.
• Work cross-functionally across departments, supporting partner activations and ensuring consistent messaging across all club touchpoints.

Who We’re Looking For

This role requires a rare blend ofstrategic thinking, executional excellence, and leadership ability. We’re looking for someone who understandshow brand, media, and audience growth drives commercial impact — and is motivated by the opportunity to be a key part of an innovative football club.

The ideal candidate will have:

·Proven experience in a senior marketing role, ideally within football, sport, media, or entertainment.

·A track record of growing engaged audiences and converting attention into commercial outcomes- including ticketing, retail, partnerships, digital monetisation, anddeveloping new revenue opportunities.

·Experience building and leading high-performing media and marketing teams, with a collaborative leadership style and the ability to work cross-functionally across departments.

·Deep expertise in digital-first brand building, with experience leveraging both short and long-form content across multiple platforms.

·Strong stakeholder and partner management skills, with the confidence to collaborate effectively with agencies, creatives, and senior internal stakeholders.

·Excellent project management and performance tracking skills, with a focus on using data to inform decisions and measure impact.

·A passion for football, paired with a strong understanding of fan culture, modern consumption trends, and the evolving sports media landscape.

To apply, please submit your CV and a cover letter outlining your experience and your vision for the role to [e-mail].

Application Deadline: 25/07/2025

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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