Head of Marketing

DevFinders; Twickenham; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading digital agency is seeking a Head of Marketing to drive digital marketing initiatives for a diverse portfolio of clients. This client-facing role involves strategizing ad campaigns, optimizing SEO, and enhancing client relationships. The ideal candidate will have a minimum of 5 years' experience in a digital agency, strong knowledge of digital marketing tools, and exceptional communication skills. Join a collaborative team culture focused on innovation and growth.

Benefits

Competitive salary aligned with experience

Opportunities for continuous learning and upskilling

Collaborative and innovative team culture

Chance to work on varied client accounts

Qualifications

• Minimum of 5 years of hands-on experience in a digital agency.
• Proficient in marketing analytics and performance reporting.
• Excellent communication and time management skills.

Responsibilities

• Oversee strategy, execution, and performance of digital marketing initiatives.
• Manage client relationships and translate business goals into actionable strategies.
• Plan, execute, and optimize digital ad campaigns across various platforms.

Skills

SEO best practices

Google Ads

social media advertising

marketing analytics

data interpretation

communication

presentation skills

time management

Tools

WordPress

Webflow

Canva

Adobe Creative Suite

Mailchimp

HubSpot

ActiveCampaign

Job description

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About Us
We are a dynamic full-service Digital Agency delivering impactful digital solutions across Web Design & Development, E-commerce, Mobile Applications, CRM systems, and Managed IT Services, including around-the-clock hosting and helpdesk support. Our mission is to empower our clients through innovation and creativity, driving measurable value through technology.

The Role
We're on the lookout for a well-rounded and experienced Head of Marketing to lead the charge on a portfolio of long-term client accounts. This client-facing role will oversee the strategy, execution, and performance of a range of digital marketing initiatives.

The ideal candidate brings a strong foundation in SEO, PPC, social media marketing, content strategy, and analytics. You'll thrive in a team-oriented environment and be confident in managing client relationships and expectations.

Key Responsibilities

Client Relationship Management & Strategy

• Act as the main point of contact for clients on all digital marketing matters.
• Build strong, lasting relationships through regular communication, performance reviews, and strategic insights.
• Translate business goals into actionable digital marketing strategies tailored to each client.
• Collaborate closely with internal teams (design, development, content) to deliver cohesive campaigns.

Campaign Management & Execution

• Plan, execute, and oversee digital ad campaigns across platforms such as Google Ads, Meta, LinkedIn, YouTube, and TikTok.
• Track and optimize key metrics including CTR, CPC, conversion rate, and ROAS.
• Conduct keyword and competitor research to continuously refine SEO and paid media approaches.

SEO & Website Performance

• Perform technical SEO audits and implement best practices for on-page and off-page SEO.
• Work with developers to enhance site performance, mobile responsiveness, and overall user experience.
• Optimize metadata, internal linking, and content structure to boost visibility and rankings.

Content & Social Media

• Create and manage editorial calendars across multiple brands.
• Develop compelling visual and video content for websites and social platforms.
• Oversee social media scheduling, publishing, and engagement.

Email Marketing & CRM Automation

• Design and manage targeted email campaigns using tools like Mailchimp, HubSpot, or ActiveCampaign.
• Set up automation workflows to support lead nurturing and customer retention.
• Analyze performance metrics and adjust strategies to increase engagement and conversions.

Reporting & Insights

• Deliver weekly and monthly performance reports using platforms like Google Analytics, Facebook Pixel, and Tag Manager.
• Conduct A/B testing and provide strategic recommendations based on data-driven insights.
• Track and evaluate SEO progress, ad campaign results, email performance, and social media metrics.

What We Offer

• The chance to work on varied and recurring client accounts.
• A collaborative, innovative, and growth-oriented team culture.
• A competitive salary aligned with your experience and value.
• Continuous learning, upskilling, and career development opportunities.

Required Skills & Experience

• Minimum of 5 years of hands-on experience in a digital agency with a client-facing component.
• Strong knowledge of SEO best practices, Google Ads, and social media advertising platforms.
• Proficient in marketing analytics, data interpretation, and performance reporting.
• Experience using WordPress, Webflow, or similar CMS platforms.
• Competency with graphic design tools such as Canva and Adobe Creative Suite.
• Solid understanding of email marketing tools and CRM platforms.
• Excellent communication, presentation, and time management skills.
• Bonus: Familiarity with HTML, CSS, JavaScript or the ability to liaise with developers on web projects.