Head of Marketing

JR United Kingdom; Sunderland; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading digital agency in Sunderland is seeking a Head of Marketing to drive innovative strategies and enhance brand visibility. You will collaborate closely with leadership to develop a customer-focused marketing plan that aligns with business goals. Ideal candidates will have extensive experience in service marketing and a keen understanding of digital landscapes.

Qualifications

• 4+ years in a marketing role, particularly with service businesses.
• Experience in agency environments is beneficial.
• Understanding of web technologies and evolving AI is a plus.

Responsibilities

• Lead the development and execution of the marketing plan.
• Communicate customer insights to the team.
• Manage and allocate the marketing budget effectively.

Skills

Strategic thinking

Communication skills

Digital marketing insights

Budget management

Adaptability

Job description

Social network you want to login/join with:

Head of Marketing, sunderland, tyne and wear

col-narrow-left

Client:

Shout Digital

Location:

sunderland, tyne and wear, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

2

Posted:

31.05.2025

Expiry Date:

15.07.2025

col-wide

Job Description:

When it matters, Shout.

At Shout Digital, we work on projects that make a difference. Solving business challenges, creating impact, and making lives easier with digital products, experience design, cloud engineering and AI. We help ambitious leaders reach their goals faster, partnering with organisations to design, build and launch digital products that bring their most valuable technology-driven experiences to life.

You'll be part of, and supported by, a friendly and inclusive team who are passionate about building innovative digital products. We're experimental by nature and enjoy being openly innovative. Self development is important to us, so you can expect to find a certain amount of your time focused on you and your continuous learning.

Shout Digital is an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.

Head of Marketing

As our marketing champion, you'll be customer obsessed and focused on ensuring our proposition is not only relevant, but front of mind with our target prospects as you help us build a highly qualified sales pipeline - this is a commercial role. You'll be a self-starter who gets stuck in and works tirelessly to build the profile of Shout, our people and our services. You're not someone who's going to spend months strategising, You'll know what it takes to build a plan and execute it from the off, tweaking and iterating it as time goes by.

We're looking for someone who can join us and take the lead with our marketing, working across the usual channels but feels confident to explore newer and less-used tactics too - experimentation is something we embrace. As we enter our next phase of growth, our Head of Marketing will play a pivotal role in helping us achieve our business and commercial goals.

You'll have been working in a marketing role for at least the past 4 years and will be able to demonstrate experience and understanding of marketing a service business, rather than a product based business.

Your aspirations will be high and the prospect of progressing to Marketing Director and building out a team over the next 2-4 years will appeal to you.

The role

Working closely with the Founder and Chief Commercial Officer you will be responsible for:

• Identifying and understanding the profile of our target audience, what keeps them up at night and communicating this to the rest of the business
• Ensuring our brand proposition is as relevant as possible to our core market
• Building and executing our marketing plan that gets us noticed and stays top of mind with them to add opportunities to our commercial pipeline
• Co-ordinating and managing all aspects of our marketing plan across events, content, social and communications. Naturally this will include areas like PR, case studies, thought-leadership material, awards and digital communication - but you'll know this already
• Making Shout and our people as famous as possible, including personal and brand profiles
• Tracking, measuring and reporting on marketing KPIs and communicating these back to the leadership team on a regular basis
• Allocate and manage a marketing budget, ensuring a good ROI on spend and provide regular spend / forecast updates to the leadership team to help manage cashflow
• Championing an exceptional customer experience for our clients, ensuring any interaction with Shout is a positive one for everyone
• Helping us create and deliver an unrivalled employee value proposition and make Shout one of the most desirable places to work

Some of the following knowledge and experience would be beneficial…

• An understanding of web technologies, digital products and evolving AI
• Comfortable with the media landscape in the tech/digital and design sectors
• Developing marketing and communications strategies
• Developing and delivering content marketing activities
• Have worked in a busy agency environment or equivalent before, and are comfortable working on multiple projects simultaneously

This role will benefit from someone with some of the following skills…

• Able to craft and communicate an interesting and engaging story
• Comfortable defining a strategy and executing a plan
• A good grasp of digital insights and performance analytics
• Confident producing written content – short and long form
• Is commercially minded
• Basic graphic asset editing/creation.
• Basic video editing skills including adding subtitles
• Are an enthusiastic self-starter, proactive and adept at identifying and following-up opportunities
• Are well-connected, friendly, outgoing and brand-driven
• Are a confident communicator; written, verbal and in-person
• Deeply personable and thrive in building strong, meaningful relationships