Head of Marketing

P Louise; Stockport; On-site; GBP 60,000 - 100,000; Full time

Job summary

A leading company in the beauty sector seeks a Head of Marketing to drive their marketing strategy across UK and US markets. This role involves managing a team and overseeing initiatives that enhance brand visibility, optimize customer journey, and develop innovative marketing strategies. This is a senior role requiring a blend of strategic insight and hands-on management in a vibrant work environment.

Benefits

Competitive salary based on experience

Opportunity for career growth and development

Free teas and coffees

Free gym access

Staff discounts on products and services

Vibrant work environment

Moody Monday initiative

Qualifications

• Proven experience in a senior marketing role, ideally within the beauty or consumer goods sector.
• Strong understanding of upper funnel marketing strategies.
• In-depth knowledge of UK and US beauty markets and consumer behaviours.

Responsibilities

• Develop and execute comprehensive marketing strategies to drive brand awareness and conversion.
• Lead initiatives for customer journey optimization from awareness to conversion.
• Manage the content team to ensure impactful marketing materials and campaigns.

Skills

Analytical skills

Communication

Team management

Cross-functional project leadership

Job description

Job Specification: Head of Marketing

Position: Head of Marketing

Reporting To: Chief Marketing Officer (CMO)

Role Overview:

We are seeking an experienced Head of Marketing to join our team, responsible for driving the

overall marketing strategy and execution. This role demands a strategic thinker with a strong

focus on both lower and upper funnel activations, extensive experience in the UK and US

markets, and a passion for beauty and consumer engagement.

Key Responsibilities:

1. Marketing Strategy Development:

- Develop and execute comprehensive marketing strategies that drive both brand

awareness and conversion for P.Louise products across the UK and US market

- Collaborate with the CMO to align the marketing strategy with overarching business

goals.

2. Funnel Activation:

- Lead initiatives for both lower and upper funnel activations, ensuring a seamless

customer journey from awareness to conversion.

- Optimise the customer acquisition and retention strategies for maximum effectiveness.

3. Content Team Oversight

- Manage and oversee the content team to ensure all marketing materials, campaigns,

and social media content position P.Louise as the leading beauty and experience brand

in the UK

- Implement best practices for content creation across all platforms, focusing on

engagement and performance metrics.

4. TikTok Management:

- Oversee the TikTok Shop Live team, driving creative and innovative strategies to

enhance our presence and sales on the platform and retain our position as Number 1

TikTok Shop in beauty.

- Collaborate with internal TikTok partners to maximise reach and engagement.

5. Experiential Marketing:

- Strategise and manage the annual experiential calendar, ensuring impactful brand

experiences that resonate with our target audience.

- Ensure the success of experiential initiatives and adjust strategies accordingly to deliver

target ROI

6. Influencer and Influencer Affiliate strategy and management:

- Lead the management of the in-house team to drive effective campaigns that enhance ROI.

- Foster strong relationships with platform partners to ensure efficiency and market leading execution

7. PR and Media Strategy:

- Oversee the PR agency and media strategy, ensuring consistent messaging and

positioning across all channels.

- Develop and maintain relationships with key media outlets to enhance brand visibility

and reputation.

8. Insights and Strategy:

- Deliver insights from marketing initiatives to inform business and product strategy,

ensuring alignment with market trends and consumer needs.

- Use data-driven insights to guide decision-making and identify new opportunities for

growth.

Qualifications:

- Proven experience in a senior marketing role, ideally within the beauty or consumer goods

Sector and beauty retail

- Strong understanding of both lower and but with a focus on upper funnel marketing strategies and tactics.

- Demonstrated experience in managing teams and leading cross-functional projects.

- In-depth knowledge of the UK and US beauty markets and consumer behaviours.

- Excellent analytical skills and ability to derive insights from data to inform strategy.

- Strong communication

Why join us?

• Competitive salary based on experience.
• Opportunity for career growth and development.
• Free teas and coffees.
• Free gym access.
• Staff discounts on P Louise products and services.
• A fun and vibrant work environment.
• Moody Monday (a fun initiative where Mondays are made better with treats and surprises