Head of Marketing

Stopgap Way; Richmond; Hybrid; GBP 54,000; Full time

Job summary

A prestigious cultural institution in London is seeking a Head of Marketing for a 12-month FTC. The role involves leading marketing campaigns across diverse channels and driving CRM initiatives. Candidates should possess strong digital marketing experience and be adept at utilizing audience insights. Excellent communication skills and commercial acumen are essential for success. Competitive salary of £54k offered in a hybrid work environment.

Qualifications

• Experienced digital marketer with strong CRM and website expertise.
• Skilled at using audience data and insight to inform campaigns.
• Resilient and proactive in a fast-moving environment.

Responsibilities

• Lead marketing campaigns across retail, digital channels, and visitor experiences.
• Oversee the delivery of income-generating campaigns to support ticket sales.
• Drive forward the implementation of a CRM project.

Skills

Digital marketing

CRM expertise

Audience insight utilization

Excellent communication

Marketing strategy development

Job description

Head of Marketing

Job ID: 1286204

Exciting 12-month FTC Head of Marketing at a leading London museum, perfect for a data & digital marketer to shape strategy with hands-on delivery. This is a hybrid role with a salary of £54k.

Responsibilities

• Lead marketing campaigns across retail, digital channels, and visitor experiences
• Oversee the delivery of income-generating campaigns to support ticket sales, retail performance, and fundraising
• Drive forward the implementation of a CRM project and help shape a new customer loyalty and data strategy
• Champion data-led audience insight and segmentation to inform long-term loyalty strategy
• Manage the organisation’s website, e-newsletter, and digital communications
• Line manage two direct reports within marketing and digital
• Collaborate with internal teams and external suppliers
• Balance hands-on delivery with strategic leadership

About You

• Experienced digital marketer with strong CRM and website expertise
• Skilled at using audience data and insight to inform campaigns
• Hands-on and adaptable – confident delivering campaigns as well as setting strategy
• Excellent communicator with strong commercial acumen
• Experience in retail or consumer marketing
• Resilient, proactive, and comfortable working in a fast-moving environment

You MUST have the right to work in the UK - visa sponsorship is not available.

About the Company

This organisation is one of the UK’s most respected cultural institutions, attracting a wide range of audiences through its retail, events, and visitor experiences. They are entering a transformative period, with major projects underway in digital, CRM, and audience development. The team is collaborative, creative, and supportive.

This role is advertised by Stopgap - Talent With A Spark. For more opportunities visit Stopgap jobs.

Please only apply for this role if you are eligible to work in the UK.

APPLY BACK TO VACANCIES

I have read and agree with the Privacy Policy including GDPR guidelines.