Head of Marketing

TN United Kingdom; Reading; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a visionary Head of Marketing to lead a dynamic team in revolutionizing healthcare access. This pivotal role involves shaping go-to-market strategies, enhancing customer engagement, and leveraging data-driven insights to drive growth across multiple brands. You will lead a high-performing team, ensuring that marketing efforts resonate with customers while optimizing existing channels and exploring new ones. If you're passionate about making a difference in healthcare and have a track record of successful marketing leadership, this is the perfect opportunity to make a significant impact.

Qualifications

• Proven experience in a senior marketing leadership role.
• Strong analytical skills and ability to leverage data for decision-making.

Responsibilities

• Lead the marketing team to drive campaign strategy and execution.
• Set and execute marketing strategies to improve digital and sales conversion.

Skills

Leadership

Marketing Strategy

Data Analysis

Customer Insights

Digital Marketing

Education

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Tools

Marketing Technology

Job description

We’re not just your average health company; we’re aiming to revolutionise access to healthcare in the UK by offering innovative health and wellbeing solutions that are affordable, accessible, and effective. From preventive care to comprehensive medical support, we aim to empower individuals to take charge of their health, inspiring them to make the most of their wellbeing.

Our Marketing team is the engine driving business growth. Through impactful customer journeys and data-led insights, they create opportunities with both new and existing customers. By harnessing brand strength and leveraging marketing technology, they build a high-quality pipeline and power performance through smart, efficient execution.

Sound like an exciting place to be? It is — and now, we’re looking for a Head of Marketing to lead this dynamic team and accelerate growth across our Simplyhealth and Denplan brands.

This is a critical leadership role reporting to our Sales & Marketing Director. You'll be a senior member of the leadership team, shaping our go-to-market strategy and ensuring everything we do puts the customer at the centre. You’ll lead the charge in building a marketing engine that’s deeply connected to the product, driven by data & customer insights, and obsessed with our customers. You’ll work closely with our Product, Sales and Service teams to ensure our messaging resonates, our users are engaged, and our growth is sustainable.

Key Responsibilities

• People leadership of the marketing function covering campaign strategy and execution, proposition design and development, digital trading and engagement, and event strategy and execution that leverages enhanced customer insights and increased brand awareness to deliver a high-quality sales pipeline.
• Setting and executing the marketing strategy, enabling a significant improvement in digital and sales conversion through innovative approaches and the effective utilisation of marketing technology.
• Building a high-performing team covering campaign strategy and execution, proposition design and development, digital trading and engagement, and event strategy and execution.
• Balancing the optimisation of existing routes to market (intermediary, corporate) alongside creating and growing new channels (digital, direct, B2B2C).