Head of Marketing

William Henry Associates Limited; Peterborough; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading business training platform in Peterborough seeks a Head of Marketing to drive strategic marketing initiatives and lead a high-performing team. The ideal candidate should have a proven track record in senior marketing roles, be experienced in digital marketing, and possess strong leadership skills. Join a growing company that has tripled sales for its clients through effective training solutions.

Qualifications

• Proven track record of success in senior marketing roles, with experience driving significant growth.
• Experience in managing managers.
• Ability to commute to Peterborough 5 times per week.
• Strong analytical and problem-solving abilities.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Build and lead a high-performing marketing team.
• Define brand identity and messaging.
• Oversee digital marketing campaigns.

Skills

Senior marketing experience

Leadership capabilities

Strategic planning

Digital marketing expertise

Analytical skills

Education

Bachelor's degree in marketing or related field

MBA or advanced degree

Job description

Our client is the UK’s leading business training and coaching platform for trade and construction business owners. They help tradespeople become successful business owners through a range of training solutions, including 12-month business academies, seminar sessions, and retreats. On average, they’ve helped businesses grow their sales by 400%. Due to a huge expansion plan, they’re now able to recruit and innovative and results-driven Head of Marketingto lead their marketing efforts and take the business to the next stage of growth.

Key Responsibilities:

Strategic Marketing Planning:

• Develop and implement comprehensive marketing strategies aligned with the company’s growth objectives and target audience.
• Conduct market research and analysis to identify opportunities for expansion and differentiation in the competitive landscape.

Team Leadership and Development:

• Build and lead a high-performing marketing team, providing mentorship, guidance, and professional development opportunities.
• Foster a culture of innovation, collaboration, and accountability within the marketing team.

Brand Development and Positioning:

• Define and articulate the brand identity, messaging, and value proposition to resonate with their target market.
• Develop brand guidelines and standards to ensure consistency across all marketing channels and touchpoints.

Digital Marketing and Online Presence:

• Oversee the development and execution of digital marketing campaigns across various channels, including email, social media, PPC, SEO, and content marketing.
• Optimize website performance and user experience to drive traffic, engagement, and conversions.

Lead Generation and Conversion:

• Develop and implement lead generation strategies to attract qualified prospects to their programs and offerings.
• Optimize conversion funnels and customer journeys to maximize lead conversion rates and customer acquisition.

Content Strategy and Creation:

• Develop a content strategy aligned with target audience needs and preferences, leveraging various formats such as blog posts, videos, webinars, and case studies.
• Collaborate with internal teams and external partners to create high-quality, engaging content that educates, inspires, and drives action.

Marketing Analytics and Performance Measurement:

• Establish key performance indicators (KPIs) and metrics to track and evaluate the effectiveness of marketing initiatives.
• Use data and analytics to optimize marketing campaigns, improve ROI, and drive continuous improvement.

The Candidate:

• Proven track record of success in senior marketing roles, with experience driving significant growth
• Experience of managing managers
• Ability to commute to Peterborough 5 times per week.
• Strong strategic planning and execution skills, with the ability to develop and implement comprehensive marketing strategies.
• Deep understanding of digital marketing channels and techniques, with hands-on experience in campaign management and optimization.
• Excellent communication and storytelling skills, with the ability to craft compelling messaging and content that resonates with target audiences.
• Strong analytical and problem-solving abilities, with proficiency in marketing analytics and performance measurement tools.
• Bachelor’s degree in marketing, business, or a related field; MBA or advanced degree preferred.