Head of Marketing

JR United Kingdom; Northampton; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player in the manufacturing sector is seeking a dynamic Head of Marketing to elevate their brand and marketing efforts. This hands-on leadership role involves developing a comprehensive marketing strategy, managing a talented team, and driving lead generation through innovative digital channels. The ideal candidate will thrive in a fast-paced SME environment, bringing a blend of strategic thinking and practical execution skills. If you're passionate about making a tangible impact and ready to take on a pivotal role in a growing company, this opportunity is for you.

Qualifications

• Proven experience in a senior marketing role within a B2B environment.
• Strong strategic thinking with hands-on execution ability.

Responsibilities

• Develop and implement a strategic marketing plan aligned with business objectives.
• Lead and manage the marketing team and external agencies.

Skills

Strategic Thinking

Digital Marketing

Project Management

Lead Generation

Brand Management

Market Analysis

Tools

Google Ads

HubSpot

Mailchimp

LinkedIn

Job description

Social network you want to login/join with:

A growing SME in the manufacturing sector, with a proud reputation for quality and innovation, are looking for a Head of Marketing to help grow their Business, Brand and Marketing team.

They are an established business with ambitious growth plans and are now looking for a dynamic and results-driven Head of Marketing to take their brand and marketing efforts to the next level.

Role Overview

As their Head of Marketing, you will be responsible for developing and executing a comprehensive marketing strategy that supports their business growth objectives. You will lead all aspects of marketing including strategy, budgeting, brand management, lead generation, digital marketing, product promotion, and market analysis. This is a hands-on leadership role ideal for someone who thrives in a SME manufacturing environment and is excited to make a tangible impact.

Key Responsibilities

• Develop and implement a strategic marketing plan aligned with business objectives.
• Lead and manage the marketing team and external agencies as needed.
• Build and strengthen the brand presence across all touchpoints (digital, print, trade shows, PR etc.)
• Oversee the creation of content for websites, campaigns, brochures, social media, and email marketing.
• Drive lead generation through digital channels including SEO, PPC, email marketing, and social media.
• Plan and manage product launches, promotions, and campaigns.
• Conduct market research and competitor analysis to identify trends, opportunities, and insights.
• Monitor marketing performance metrics and provide regular reporting to the leadership team.
• Collaborate closely with Sales, and Operations to ensure marketing aligns with wider business goals.

Requirements

• Proven experience in a senior marketing role, ideally within a manufacturing, industrial, engineering, construction or other B2B environment.
• Strong strategic thinking combined with hands-on execution ability.
• Experience with digital marketing tools and platforms (e.g. Google Ads, HubSpot, Mailchimp, LinkedIn, etc.).
• Excellent communication, leadership, and project management skills.
• Comfortable working in an SME environment, proactive, adaptable, and resourceful.