Head of Marketing

Integra Talent Group; Manchester; On-site; GBP 60,000 - 70,000; Full time

Job summary

A dynamic retail brand in Manchester is seeking a Head of Marketing to lead their marketing function. The role involves developing a robust marketing strategy, managing budgets, and optimizing customer acquisition channels. Ideal candidates have proven senior marketing experience and a strong mix of strategic and hands-on execution capabilities. This position offers a salary between £60,000 and £70,000 and the chance to influence significant brand growth.

Qualifications

• Proven experience in a senior marketing role.
• A track record of delivering measurable performance and brand marketing campaigns.
• Experience across digital channels, CRM, and brand development.

Responsibilities

• Develop and execute a robust marketing strategy.
• Lead and mentor a small marketing team.
• Optimize the customer funnel in collaboration with eCommerce teams.
• Manage CRM and email automation strategies.

Skills

Strategic thinking

Hands-on execution

Data-driven mindset

Customer focus

Leadership

Communication skills

Job description

About the business– Our client is a dynamic and fast-growing retail brand based in Manchester with big ambitions. Operating in a competitive and exciting market, they’re focused on delivering exceptional customer experiences and bold brand growth. As they continue their upward trajectory, they’re looking for a commercially mindedHead of Marketingto join their leadership team and help them scale to the next level.

Salary– £60,000 – £70,000

About the role– This is a strategic and hands-on role. You’ll be responsible for leading the marketing function, shaping the brand, driving customer acquisition and retention, and ultimately helping to deliver business growth.

Key Responsibilities for the Head of Marketing position include:

Strategy & Leadership

• Develop and execute a robust marketing strategy aligned with company growth objectives.
• Define and own the marketing roadmap across digital, brand, content, and offline channels.
• Set and manage marketing budgets effectively, ensuring ROI across all activity.
• Lead and mentor a small but growing marketing team (internal and/or agency).

Brand & Content

• Own brand positioning, tone of voice, and consistency across all touchpoints.
• Oversee content strategy, campaigns, and storytelling that resonates with our audience.

Digital & Performance Marketing

• Lead on performance channels (PPC, paid social, SEO, email) with a data-led approach.
• Analyse campaign performance and customer behaviour to inform tactical decisions.
• Work closely with eCommerce and product teams to optimise the customer funnel.

Customer Growth & CRM

• Develop and execute retention and loyalty strategies to maximise customer LTV.
• Manage CRM/email automation and segmentation strategies.

PR & Partnerships

• Identify and execute on partnership, influencer, and PR opportunities to drive awareness and traffic.
• Be a brand ambassador externally and help build media and community presence.

Requirements –

• Proven experience in a senior marketing role.
• Strong mix of strategic thinking and hands-on execution.
• A track record of delivering performance and brand marketing campaigns with measurable results.
• Experience across digital channels, content, CRM, and brand development.
• Commercially minded, data-driven, and customer-obsessed.
• Excellent leadership and communication skills.

This is an excellent opportunity to join a market leading brand with strong prospects for growth.

If you’re an experienced marketing professional looking for your next role, we’d love to hear from you. For further information on this Head of Marketing position, please apply now.