Head of Marketing

UK Management College; Manchester; On-site; GBP 40,000 - 50,000; Full time

Job summary

UK Management College seeks a visionary Head of Marketing to lead a talented team and drive innovative campaigns. This role focuses on enhancing brand awareness and student enrollment through strategic marketing efforts in a dynamic educational environment. With a competitive salary and various benefits, this is a prime opportunity for a passionate marketing leader to make a significant impact.

Benefits

Cash bonus for referrals

28 days annual leave

Employee Assistance Programme

Christmas Shutdown

Access to employee benefits portal

24/7 remote GP appointments

Cash back on medical procedures

Company pension

Discounted/free food

Free parking

Qualifications

• Degree qualified in Marketing (essential).
• 3-5 years of senior marketing experience, preferably in higher education.
• Experience in multi-site marketing operations.

Responsibilities

• Develop and execute a comprehensive marketing strategy.
• Lead and manage the marketing team.
• Generate and track key marketing KPIs.

Skills

Leadership

Strategic thinking

Creativity

Analytical mindset

Project management

Education

BSc (Hons) Marketing

Chartered Membership of CIM

Tools

CRM platforms

Digital marketing tools

Marketing automation tools

Job description

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United Kingdom Management College (UKMC) is a modern, student-focused institution offering career-driven programs and strong academic support. We are passionate about connecting with future students, especially through meaningful, community-based outreach. As we grow, we’re looking for enthusiastic individuals who can represent UKMC in the field and build trusted relationships that inspire students to begin their journey with us.

Our brilliant Marketing Department is looking for a visionary new Head to lead the way.

Are you an ambitious, strategic marketing leader with a passion for higher education?

AtUKMCwe are seeking aHead of Marketingto drive our brand forward and shape the future of our growing college. This is an exciting opportunity to take the reins of a talented marketing team, develop bold, innovative campaigns, and play a pivotal role in connecting prospective students with our mission of inspiring young people. If you thrive in a fast-paced environment and are ready to make a meaningful impact, we want to hear from you.

Join us and enjoy the following ahost of attractive benefits including:

• Recommend friends and family to work for us and be rewarded with acash bonus
• Employee Assistance Programme
• Total28 days annual leaveincluding bank holidays (FTE)
• Christmas Shutdown
• Access to an employee benefits portal, which includesdiscounts at 100’s of online high street stores,turning points into cash
• 24/7remote GP appointments
• Claim cash backon medical procedures such as surgery and physiotherapy (after probationary period)

Key Responsibilities:

• Develop and execute a comprehensive marketing strategy aligned with business objectives, with a strong emphasis on generating qualified leads.
• Lead and manage the marketing team, fostering a high-performance and innovative culture.
• Define and track key marketing KPIs to measure effectiveness, ROI and budget utilisation.
• Stay ahead of industry trends, competitor activities, and emerging marketing technologies to drive innovation.

Lead Generation

• Develop and implement high-impact lead generation campaigns across digital and traditional channels to increase student enrolment.
• Optimise marketing funnels and student journeys to improve conversion rates and cost per acquisition.
• Leverage data analytics and marketing automation tools to segment audiences and personalise campaigns.

Promotion & Campaigns

• Create and oversee promotional campaigns to support sales objectives and college events.
• Collaborate with internal teams to develop compelling marketing content and assets.
• Manage media planning and digital ad spend (e.g., Google Ads, Meta Ads) to drive maximum return on investment.
• Oversee local marketing initiatives to support each campus' unique needs while maintaining group-wide brand consistency.

Brand Awareness & Positioning

• Build and protect the brand’s reputation, voice, and visual identity across all channels positioning us as a trusted, high-quality childcare provider.
• Oversee PR initiatives, social media, community engagement, and reputation management.
• Conduct regular market research and competitor analysis to inform positioning and messaging.

Data, Reporting & Insights

• Set and monitor KPIs, producing regular performance reports for senior leadership.
• Use insights to continually refine campaigns, messaging, and targeting strategies.
• Stay informed about education sector trends, competitor activities, and student expectations.

About you:

To excel in this role, you will ideally meet the criteria below.

• Degree qualified in Marketing e.g. Bsc (Hons) Marketing or BA (Hons) (essential)
• Chartered Membership of CIM (desireable)
• 3-5 years of senior marketing experience, within higher education
• Experience scaling marketing efforts across multi-site operations
• Demonstrated success in delivering lead generation campaigns that achieve enrolment growth targets
• Expertise in digital and traditional marketing tools and CRM platforms
• Strong creative skills combined with a performance-driven, analytical mindset
• Excellent project management, communication, and leadership skills
• Committed to inclusive marketing practices that reflect and celebrate the diversity of the students we serve

UK Management College is committed to safeguarding and promoting the welfare of young people and an enhanced DBS check will be required for this role.

We are an equal opportunity employer and select staff on merit, irrespective of age, disability, gender reassignment, marriage & civil partnership, race, sex, sexual orientation, religion or belief.

#Head of Marketing# marketing #senior role in education #leadership#college#marketing degree

Job Types: Full-time, Permanent

Pay: £40,000.00-£50,000.00 per year + Commission

• Company events
• Company pension
• Discounted or free food
• Free parking
• On-site parking
• Private medical insurance
• Transport links

Schedule:

• Monday to Friday
• Do you have a Marketing Degree?

Experience:

• Senior Marketing: 3 years (preferred)
• United Kingdom (required)

Reference ID: HOD-M01

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Higher Education

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