Head of Marketing

Russell & Bromley; London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

An established luxury fashion brand is seeking a Head of Marketing to spearhead their marketing transformation. This pivotal role involves leading a talented team and executing innovative marketing strategies aimed at enhancing brand visibility and customer engagement. With a focus on data-driven decision-making, the ideal candidate will have a proven track record in omnichannel retail and a passion for nurturing high-performing teams. Join a forward-thinking company at a significant moment in their growth journey, where your contributions will shape the future of the brand and expand its reach into new markets.

Qualifications

• 6+ years in marketing with 3+ years in a senior leadership role.
• Proven track record in executing multi-channel campaigns.
• Strong analytical skills with a focus on data-driven strategy.

Responsibilities

• Lead marketing campaigns across all channels.
• Manage a high-performing marketing team.
• Develop strategies for customer acquisition and brand growth.

Skills

Marketing Strategy

Data Analysis

CRM Management

Digital Marketing

Team Leadership

Campaign Management

Education

Bachelor's Degree in Marketing or related field

Tools

Marketing Analytics Tools

CRM Software

Job description

Job Description

Location | Head Office, Kingly St, London

Workplace Type | Hybrid (2 Days WFH)

Contract | Full Time

About the Company

Russell & Bromley is the destination luxury fashion footwear & accessories brand for the everyday. A leading force in British fashion with over 40 stores operating across the UK and Ireland.

Combining European craftsmanship with a British glint in the eye, Russell & Bromley offers iconic style and on-trend design that empowers people to feel exceptional every day. Founded in Lewes in 1880, borne from a love story between Albion Russell’s daughter, Elizabeth, and George Bromley – today the business remains family-owned, operated, and proudly independent.

The Russell & Bromley business is entering an exciting period of growth with Vision 2030, an ambitious five-year roadmap to fuel our future success, under the leadership of CEO Andrew Bromley. Strategic actions that include a commitment to brand and product transformation, continued growth of our UK & IRE retail footprint, and accelerated international expansion. An exciting opportunity to join at a huge inflection point for the business, coinciding with the launch of our first seasonal collection with new Creative Director, Daniel Beardsworth-Shaw and the relocation of our Global HQ to Kingly St. W1 in the heart of Soho, now home to our in-house design, creative, and product studios. Do you want to be part of our next chapter?

About the Role

We’re seeking an experienced Head of Marketing to lead our newly restructured marketing function at a pivotal time in our growth. Reporting to the Marketing & Communications Director, you will be responsible for all aspects of brand marketing, paid media, CRM, performance marketing, retail activations, and brand experiences.

This is a strategic and hands-on leadership role requiring a customer-obsessed, creative, and data-driven marketer with an outstanding track record in omnichannel retail. You’ll manage and mentor a high-performing team, champion cross-functional collaboration, and lead our marketing transformation journey as we expand into new markets, channels, and partnerships.

• Lead the planning and execution of annual, seasonal, and monthly marketing campaigns across all channels
• Oversee the full marketing mix including brand, CRM, digital performance, media, partnerships, retail/trade activations and events
• Own day-to-day delivery, budget management, supplier relationships, reporting and campaign performance analysis
• Champion the use of data and insights across the team, developing full-funnel reporting tools and driving a culture of measurable results
• Be a brand guardian, ensuring consistency in tone of voice, visual identity and values across all customer touchpoints
• Develop and deliver a marketing strategy to drive customer acquisition, retention, and long-term brand growth
• Partner closely with senior leadership to support key business initiatives including international expansion and new market entry (EU, ME, NA)
• Play a key role in commercial decision-making, contributing customer insights to influence product, price and merchandising strategy
• Build and embed a customer-centric CRM strategy across the business, working with new hires to bring this vision to life
• Lead and develop a team of 6, including brand, CRM, media and performance marketing functions
• Collaborate cross-functionally with PR, Creative, Ecom, Retail, IT and Merchandising to drive brand and commercial goals
• Influence and inform senior leadership and the Board as the marketing lead on business-wide transformation projects
• Actively manage agency partners, ensuring best-in-class delivery and value across all third-party relationships

About You

• 6+ years' experience in marketing, including 3+ years in a senior leadership role within a premium/luxury fashion or retail brand
• Demonstrated ability to build and execute impactful, multi-channel campaigns that drive brand, customer, and commercial growth
• Extensive knowledge of the full marketing mix: brand, CRM, TTL media, digital, partnerships, brand experience and retail activation
• Commercially minded with strong analytical skills and experience using data/insights to inform strategy
• Inspiring people leader with a collaborative approach and passion for nurturing high-performing teams
• Strong understanding of the UK fashion and retail landscape – international experience (EU, ME, NA) is a plus
• Comfortable leading through change and transformation with a proactive, entrepreneurial mindset
• Excellent communication and stakeholder management skills – confident presenting to senior leadership and influencing cross-functionally
• Flexible to travel within the UK and internationally as the business grows

Due to the high volume of applications, we regret that we will only be able to contact successful candidates within two weeks.